Interview on Ogilvy TV with Professor Adrian Cheok – Ogilvy Fuel 2012 Kyoto – Innovation Fuel (by OgilvyDO)
In the Ogilvy FUEL conference there was a brilliant talk by Tam Khai Meng called Global Dreams where he showed very creative works in advertising worldwide. What I was amazed is many brilliant works from places I never think of for creativity such as Africa and South America.
At the end of the talk he showed a latest work which showed neurons have been found in the human heart. His point was to follow the human heart. But for me it was exciting further evidence that thinking and mind is a deep connection between brain and mind and that we need to trigger all of our senses for effective creativity and learning.
Ogilvy is one of the world’s largest advertising companies in the world. It is a truly global company. For the first time in seven years they are having an internal conference for their top global executives and it is in Kyoto. About 4 or 5 people have been asked to come to give talks and workshops. I have been asked to give an Innovation workshop. I will give it four times in a row. My plan is to give a short talk on methods to be creative, and then we will do a short workshop in groups. I have set up a workshop which is based on imagining you are a ninja from 17th century transported to 21st century. Using only materials available in 17th century you have to find a creative solution to recovering an ancient scroll from the Kyoto national museum. Then as a group we will story tell our idea and invention. The main message is to be creative use all parts of your senses and brain. Think, sketch, draw, make, communicate, and iterate.
So it is mainly Ogilvy company executives, and it is very interesting to be part of this company event. The conference is very powerful, at the opening, CEO Paul Heath said the aim is for the company staff to be the best in the whole world. That vision is really inspiring and that is the kind of vision I always want to be part of. Ogilvy is all about creativity. They want to be the best storytellers, natural collaborators, and to be effective in delivery. I agree with this. Innovation is about creative ideas. But without collaborating and making a real world output, it is simple an idea. We need to turn creative ideas into reality.
Mixed Reality: Beyond the Real-Virtual Dichotomy, Expanding Human Potentials 2012-05-23
The scope and reach of human influence is being extended. The new generation of mixed reality technologies is merging the real and the virtual, making possible simultaneous interactions between the two worlds. With its limitations in interface design and accessibility being mitigated, mixed reality is making tangible contributions to expanding the human potential in an increasing number of practical fields including healthcare, education, training and media by lowering spatiotemporal barriers. With the real and the virtual coming to coexist and be increasingly interfused, what kinds of benefits and obstacles lie in store for us?
My KMD innovator’s seminar. Very special guest – amazing and cool media artist Daito Manabe will give an talk about his amazing works. I hope the students can pick up how to be so creative. He is a technologist who has the ability to create radical new interfaces with humans and computers.
ARE 2012 1st Keynote Speaker Announced: Adrian David Cheok Inventor of “Krazy” Augmented Reality!
Hope to see you there! If you are coming please “ping” me on twitter @adriancheok.