Interview on Ogilvy TV with Professor Adrian Cheok – Ogilvy Fuel 2012 Kyoto – Innovation Fuel (by OgilvyDO)
In the Ogilvy FUEL conference there was a brilliant talk by Tam Khai Meng called Global Dreams where he showed very creative works in advertising worldwide. What I was amazed is many brilliant works from places I never think of for creativity such as Africa and South America.
At the end of the talk he showed a latest work which showed neurons have been found in the human heart. His point was to follow the human heart. But for me it was exciting further evidence that thinking and mind is a deep connection between brain and mind and that we need to trigger all of our senses for effective creativity and learning.
Ogilvy is one of the world’s largest advertising companies in the world. It is a truly global company. For the first time in seven years they are having an internal conference for their top global executives and it is in Kyoto. About 4 or 5 people have been asked to come to give talks and workshops. I have been asked to give an Innovation workshop. I will give it four times in a row. My plan is to give a short talk on methods to be creative, and then we will do a short workshop in groups. I have set up a workshop which is based on imagining you are a ninja from 17th century transported to 21st century. Using only materials available in 17th century you have to find a creative solution to recovering an ancient scroll from the Kyoto national museum. Then as a group we will story tell our idea and invention. The main message is to be creative use all parts of your senses and brain. Think, sketch, draw, make, communicate, and iterate.
So it is mainly Ogilvy company executives, and it is very interesting to be part of this company event. The conference is very powerful, at the opening, CEO Paul Heath said the aim is for the company staff to be the best in the whole world. That vision is really inspiring and that is the kind of vision I always want to be part of. Ogilvy is all about creativity. They want to be the best storytellers, natural collaborators, and to be effective in delivery. I agree with this. Innovation is about creative ideas. But without collaborating and making a real world output, it is simple an idea. We need to turn creative ideas into reality.
Adrian David Cheok to speak at Seoul Digital Forum 2012
Mixed Reality: Beyond the Real-Virtual Dichotomy, Expanding Human Potentials 2012-05-23
The scope and reach of human influence is being extended. The new generation of mixed reality technologies is merging the real and the virtual, making possible simultaneous interactions between the two worlds. With its limitations in interface design and accessibility being mitigated, mixed reality is making tangible contributions to expanding the human potential in an increasing number of practical fields including healthcare, education, training and media by lowering spatiotemporal barriers. With the real and the virtual coming to coexist and be increasingly interfused, what kinds of benefits and obstacles lie in store for us?
Human-Computer Confluence VISIONS Powerpoint presentation download
I was recently invited to give a talk at a workshop for an EU project called Human-Computer Confluence. It was a small group of about 15 scientists discussing the future of the merging of humans and computers and preparing for a future European Union project. You can download my powerpoint presentation and view if you wish.
Human-Computer Confluence Research Challenges
HCI research over three decades has shaped a wide spanning research area at the boundaries of computer science and behavioral science, with an impressive outreach to how humankind is experiencing information and communication technologies in literally every breath of an individuals life.
The explosive growth of networks and communications, and at the same time radical miniaturization of ICT electronics have reversed the principles of human computer interaction. Up until now considered as the interaction concerns when humans approach ICT systems, more recent observations see systems approaching humans at the same time. Humans and ICT Systems apparently approach each other confluently.
Human Computer Confluence has been mentioned to become a research priority in “Horizon 2020″ (2013-2020), the funding programme of the European Commission that follows after the 7th Framework Programme (FP7, 2007-2013). HC2 VISIONS is a research agenda solicitation action (FP7 FET Project HC2) which may or may not be influential to the FET work programme discussion on new directions in human computer confluence. The HC2 VISIONS workshop invites key experts to pose initial research challenge statements articulated by the scientific community in a crowd sourced solicitation attempt. The goals of the workshop are to shape research challenge statements indicating (i) vision, (ii) research approach and (iii) expected impact of prospective research issues by world leading experts in the field. HC2 VISIONS is accompanied by a web-based white-book initiative at www.pervasive.jku.at/hccvisions.
Presentation file for Keynote talk at ARE 2012 Download
Here is my presentation file for the keynote talk I gave at the Augmented Reality Event conference 2012 in Santa Clara
My KMD innovator’s seminar. Very special guest – amazing and cool media artist Daito Manabe will give an talk about his amazing works. I hope the students can pick up how to be so creative. He is a technologist who has the ability to create radical new interfaces with humans and computers.
ARE2012: Adrian Cheok Keynote from locative media on Vimeo.
Keynote talk at ARE2012 – Augmented Reality Event 2012. Adrian David Cheok. “Augmented Reality for All Senses”. Santa Clara.
ARE 2012, the world’s largest augmented reality event, invites you – The People – to discover the wonders of augmented reality (AR). Register today with the Early Bird Discount and save $100 before it expires on March 21st.
For the first time, ARE 2012 is reaching out beyond the tech world – to everybody out there – who is seeking to leverage AR to advance their business or their life.
The event will kick off with keynotes by Frank Cooper (CMO of Pepsi), and Miles Ludwig (VP Digital at Sesame) – that will showcase how mainstream corporations are using AR as a key tool to drive customer engagement in consumer packaged goods, as well as education and entertainment.
Adrian Cheok (Professor at Keio University, Tokyo) keynote will blow your minds by demonstrating how AR can go beyond the visual sense and leverage all our senses.
Can’t have a true AR event without “The Prophet of AR”; Bruce Sterling will come back this year to share his insights about the evolution of the AR industry, and have a fireside chat with special guest Daniel Suarez (best selling author of techno-thrillers Damon and Freedom) – about the far reaching opportunities with AR, and its looming dangers.
In addition to these fantastic keynotes, ARE 2012 will feature 30 hours of sessions across 3 tracks: Business, Production, and Technology – covering topics such as:
The AR Market and successful business models with Maarten Lens-FitzGerald (Layar) – on how to generate revenue with Augmented Reality, and Matthew Szymczyk (Zugara) – about where we are in the AR Commerce Hype Cycle.
AR for Marketing and Branding– a panel moderated by Gene Becker showcasing best practices from leaders who implemented some of the most successful AR campaigns to date.
AR for eCommerce and Retail – including talks by Bruno Uzzan (CEO, Total Immersion) and Andrea Carignano (CEO, seac02) about real revenue-making products in this market.
AR For Wellness with Adam Odessky (HelloDocPal) about current use of AR for healthcare, and HealthCare Alert – an app tracking health alerts in real time with augmented reality.
AR Games as always will be a big draw featuring speakers from the most successful AR games companies: Brian Selzer (Ogmento), Josh Shabtai(Vertigore), and more.
AR and Crime – A riveting new session moderated by AR enthusiast and Law Enforcement officer Joseph Rampolla who put together a staggering panel: Kevin Manson (Cybercop Portal), Edward Roche (Barraclough), Best selling author Daniel Suarez (Daemon), and Brian Wassom(Augmented Legality.)
AR For Cars – a session dedicated to the automotive industry led by Juliana Clegg from MVS California creator of the CableGuide HUD with participation from major car companies, and analysts in this space.
User Experiences in AR with one of the world’s top experts in AR user interfaces – Mark Billinghurst (HIT Labs NZ), and additional world experts in UX for AR.
As in every year, the leading players in AR Eyewear will be back to excite us about the prospects of AR in your field of view, and update us on how long we need to wait for it and what we can do to accelerate it.
For the techies, a hole track of sessions will drill into the state of the art in AR Technologies.
Mobile AR Technologies with Marc Gardeya (Dekko) which will talk about Hybrid Tracking, David Murphy (Nokia) – about Nokia’s Mirror world browser, Ben Blachnitzsky (Metaio) – about Object Tracking, Martin Lechner (Wikitude) about SDK for AR browsers, and Hafez Rouzati (Georgia Tech) about their standard-based Argon browser.
Christine Perey (Perey Consulting) will lead a panel discussing Interoperability and Open AR Content and experiences.
Dr. Thomas Alt, founder and CEO of metaio will discuss the process of building a delivery stack that ensures reliable, accessible AR from chipset platform to end-user.
And speaking of hardware for AR, Stephane Gervais-Ducouret (Freescale) will speak about efficient hardware for AR, Mike Housholder (InvenSense) about motion interface for immersive mobile AR experiences, and Neil Trevett (VP at Nvidia and President of the Khronos Group) about emerging hardware for AR.
Steven Feiner, Professor of Computer Science at Columbia University, will share his experience in implementing AR for more than 20 years. If you go by Churchill’s old quote: “The farther back you can look, the farther forward you are likely to see”, Professor Feiner is the most qualified to speak about the future of AR.
ARE will also feature a bunch of thought provoking talks about AR Game changers such as Amber Case (Geoloqi) and Brian Mullins‘ (CEO, Daqri): AR at the Center of the New Polis: Sociopolitical Impact & Opportunities.
This was just a sneak preview. Stay tuned for many more speakers and fascinating sessions about how to turn around your business – with Augmented Reality.
ARE 2012 1st Keynote Speaker Announced: Adrian David Cheok Inventor of “Krazy” Augmented Reality!
Hope to see you there! If you are coming please “ping” me on twitter @adriancheok.