Tasting with Sounds

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It’s now an accepted fact that our sense of taste is intrinsically linked to our sense of smell. But scientists now think that it can be heavily influenced by what we hear, too. Time to reach for Sounds of Skillet Bacon Vol. 2. The Smithsonian reports a new study published in the journal Food Quality and Science which investigated the relationships between music and taste. In a blinded experiment, 20 tasters reported that high-pitched music made toffees taste sweeter compared to low music—even though they were exactly the same candies. Elsewhere, a series of experiments carried out at the University of Oxford asked volunteers to match wines, milk and other foods with particular musical notes. They found that that sweet-tasting desserts tend to be matched up with high notes, while deeply savory dishes tend to be paired with brassy, low-pitched sounds. Charles Spence—an expert on multi-sensory experiences—has found that it’s even possible to sway our experiences of taste. Speaking to The Smithsonian, he explained: “We’ve shown that if you take something with competing flavors, something like bacon-and-egg ice cream, we were able to change people’s perception of the dominant flavor-is it bacon, or egg?-simply by playing sizzling bacon sounds or farmyard chicken noises.” So, what’s happening? Are we primed by advertising? Is it something to do with the way parents offer up food? Actually, it’s unclear to all these researchers why the effect exists. Which probably means you shouldn’t worry about it too much—just stick on your favorite falsetto-laden track and shovel candies down your throat. They’ll taste all the sweeter for it. [The Smithsonian]

World Economic Forum The Global Information Technology Report 2012

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The Global Information Technology Report 2012
 
This report is an essential read for all those interested in digital, internet and communication technologies.  One of the parts of the report which really resonated with me was about the concept of “Hyperconnectivity”.
 

Hyperconnectivity is a relatively new term that was coined in response to the rapid availability and broad assimilation of entirely new ways to communicate. Hyperconnectivity refers not only to the means of communication and interaction, but also to the impact this phenomenon has on both personal and organizational behavior. Hyperconnectivity results from a combination of broadband expansion, the proliferation of mobile devices and wireless access, the dominance of social media in daily life and, most recently, the use of the cloud for data and applications access. Hyperconnected communication includes not only people-to-people formats (as individuals and as members of groups and using a vast array of media), but also communication between people and machines and between machines themselves without any direct human involvement.

I agree we are already in a hyperconnected world with positive (such as ease of global communication, freedom of information, new business) and negative effects (overload and glut of emails and information).

I was fascinated with one of the statements in the report.
Hyperconnectivity has also given rise to a globalized “168” world (24 × 7 = 168)
Yes! We live in a 168 world now.

Over the past decade, The Global Information Technology Report series, has become the most comprehensive and respected international assessment of the preparedness of economies to leverage the networked economy. This research provides a unique platform for public-private dialogue on best policies and for determining what actions will further national ICT readiness and innovation potential.

Through the evolved methodological framework of the Networked Readiness Index (NRI), The Global Information Technology Report 2012 measures the extent to which 142 economies take advantage of ICT and other new technologies to increase their growth and well-being. This year, Sweden tops the rankings, followed by Singapore and Finland.

Under the theme Living in a Hyperconnected World, the report features expert contributions that explore the causes and consequences of living in an environment where the Internet is accessible and immediate, where people and businesses can communicate instantly, and where machines are interconnected.

How to Make a Region Innovative

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How to Make a Region Innovative

Seoul Digital Forum

Seoul Digital Forum

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newyorker:

Japanese Street Style

Following last week’s post on global street-style bloggers, I wanted to check in with Shoichi Aoki, who began photographing street styles in the nineteen-eighties. The Japanese photographer has created three magazines on the subject: Street features London street style and street snaps at Paris and New York Fashion Week; Fruits focusses on street snaps of girls from Harajuku, Tokyo; and Tune collects snaps of Harajuku’s boys. He’s also published two books.

– On our Photo Booth blog, a slide show of more of Aoki’s work and a brief Q. & A.: http://nyr.kr/HbhugY
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