‘Digital smell’ technology could mean you can send smells via online chats, scientists claim | Daily Mail Online
By Chris Mahon,
Of all the useless projects undertaken by humanity, few have been more difficult, futile, and unpleasant than artificially creating smell, either through electrical impulses or by pumping in smells directly into a room (like the ill-fated Smell-O-Vision). Though smells can trigger emotions and even memories, nobody is really clamoring for a piece of technology that lets you smell someone you’re video-chatting with or sample a catalog of virtual smells (unless it’s one of those fancy air fresheners). Nevertheless, a team of researchers in Malaysia is forging ahead with digital smell technology, and they claim to have made some progress.
During the experiments, 31 participants had an electrodes inserted in their nostrils, which stimulated the receptors in the nose that send signals to the brain to create a sensation of smell. According to the Imagineering Institute, which conducted the study, the researchers were able to evoke 10 different artificial scents, though they weren’t able to control which one the participants smelled.
According to Adrian Cheok, one of the researchers associated with the study: “It’s not just about the smell. It is part of a whole, integrated virtual reality or augmented reality. So, for example, you could have a virtual dinner with your friend through the internet. You can see them in 3D and also share a glass of wine together.”
However, some scientists have doubted the findings of the study. One of them is Charles Spence, of the University of Oxford, who told Mach: “Any everyday smell will probably activate tens or hundreds of receptors. If you have only got one electrode in the nose, no matter what frequency rate or intensity (of electrical current you use) you are not going to be able to stimulate enough receptors to deliver a (perception).”
Joel Mainland, of Monell Chemical Senses Center in the United States, also pointed out that people may believe they can smell a faint odor when they’re told they should be smelling one. According to Mainland, the Malaysia study doesn’t adequately account for this issue.
Either way, we’re not holding our breath (or noses) for the day when you can email someone the scent of a sandwich.
The Power of Scent: How to Use Smells in Your Marketing Strategy
As businesses continue to innovate and look for new ways to attract customers, one approach that is gaining attention is the use of scent marketing. Scent marketing is the process of using smells to promote a brand, product, or service, and it can be an incredibly effective tool in your marketing arsenal.
Smells are powerful triggers that can evoke emotions, memories, and even influence behavior. When you walk into a bakery and smell fresh bread, for example, it can make you feel hungry and entice you to buy a loaf. Similarly, the scent of pine needles can evoke memories of Christmas, and the smell of freshly cut grass can make you feel calm and relaxed.
Here are some tips on how to incorporate scent marketing into your business strategy:
Identify your brand’s scent: Every brand has a unique personality, and your scent should reflect that personality. For example, a gym might use the scent of peppermint to promote energy and focus, while a luxury hotel might use lavender to promote relaxation and comfort.
Use scents strategically: Scents can be used to create a mood, enhance the customer experience, or even mask unpleasant odors. For example, a car dealership might use the scent of leather to create a luxurious atmosphere, while a hospital might use the scent of eucalyptus to mask the smell of antiseptics.
Experiment with different scents: Just like any other marketing strategy, scent marketing requires experimentation and testing. Try out different scents to see which ones resonate with your customers and help achieve your goals.
Be considerate: While scents can be powerful marketing tools, it’s important to be considerate of others. Some people may have allergies or sensitivities to certain smells, so it’s important to use scents in moderation and avoid overpowering customers click this link here for more information.
Incorporating scent marketing into your strategy can be a unique and effective way to stand out in a crowded market. By identifying your brand’s scent, using scents strategically, experimenting with different scents, and being considerate, you can create a memorable and engaging experience for your customers.