Professor Adrian David Cheok has become a Fellow at the The Royal Asiatic Society of Great Britain and Ireland

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The Royal Asiatic Society of Great Britain and Ireland was founded by the eminent Sanskrit scholar, Henry Thomas Colebrooke, on the 15th March 1823. It received its Royal Charter from King George IV on the 11th August 1824 ‘for the investigation of subjects connected with and for the encouragement of science, literature and the arts in relation to Asia‘.

Many distinguished scholars have been members of the Society, including Sir Richard Burton (1821-90), the noted explorer and translator of One Thousand and One Nights and the Kama Sutra; Sir Aurel Stein (1862-1943), the renowned archaeologist of the ‘Silk Road’ and Rabindranath Tagore (1861-1941), the famous Bengali writer and poet.

Professor Adrian David Cheok has become a Fellow at the The Royal Statistical Society

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The Society has a long and distinguished history as one of the prominent statistical organisations in the world. From its beginnings in 1834 to the current day we have made sure statistics continues to be promoted and applied for the public good.


In 1833, the British Association for the Advancement of Science (BA) created a statistical section, following a presentation by the Belgian statistician Adolphe Quetelet to its fellows.

This proved so popular that a year later, a Statistical Society was founded by Charles Babbage, Thomas Malthus and Richard Jones with the Marquis of Lansdowne as President. During 1834, 411 fellows joined, representing politics, the army, law, history, physical science, philosophy, the church, art, journalism, medicine and philanthropy as well as economists and statisticians. The founding aims were ‘the collection and classification of all facts illustrative of the present condition and prospects of Society, especially as it exists in the British Dominions’.

The early committee structure and work illustrates our basis in social issues rather than mathematics. Early priorities were defined as:

  • The investigation of various areas of statistics and compile reliable data
  • Establishment of a library of statistical works – the end of the committee structure enabled fellows to concentrate on the library
  • Publication of papers – ‘Proceedings’ was our first publication and was replaced by the ‘Journal’ in 1838
  • Monthly meetings for fellows and their guests to read and discuss papers
  • The development of an efficient census system is one of our continuing concerns.

Expansion in the 1900s

During this time, the Society developed its activities and expanded its influence by:

  • Setting up study groups and sections
  • Publication of our journal series
  • Establishing medals and awards
  • Delivering professional qualifications and accreditation
  • In 1954 we moved to our own premises. Details of the various offices we have occupied are available on our premises page.

In 1993 we merged with the Institute of Statisticians (IoS) but retained the title of the Royal Statistical Society.

Relevance and diversity in the 2000s

Our work to promote the relevance of statistics to a broad audience is highlighted by the publication of our magazine, Significance and the launch of our Data Manifesto.

We’ve always been an inclusive Society: Florence Nightingale was our first female member in 1858, Stella Cunliffe our first female president in 1975. Our first overseas member was one of our founders Adolphe Quetelet from Belgium – now, around a quarter of our members are based internationally. Our Young Statisticians’ Section, launched in 2009, supports and brings together career-young statisticians during their first ten years in the profession. We have an increasing number of data analysts attending our events and joining our membership. With data as a key driver for prosperity in the 21st century, we can only see our role and influence increasing.

カリフォルニア大学、イリノイ大学など 海外大学との提携を締結

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情報経営イノベーション専門職大学(東京都墨田区、学長 中村伊知哉、、以下「iU」)は、このほど海外大学との提携の第一段階として、米国カリフォルニア大学サン・ディエゴ校(The University of California, San Diego (UCSD)、米国イリノイ大学シカゴ校(The University of Illinois at Chicago Campus)、英国シェーフィールド大学(The University of Sheffield)、マレーシアラッフルズ大学(Raffles University Malaysia )、シンガポール国立大学(National University of Singapore)、英国ニコラ・テスラ大学院大学 (Nikola Tesla Graduate School)、アフリカアクレ連邦技術大学(The Federal University of Technology、Akure、 Ondo State、 Nigeria: FUTA)の7校との包括的提携に合意しました。


(1) 提携大学での授業が受けられ、卒業単位として認められるパスポート制度
(2) 戦略特区の共同利用による新産業、新製品の共同開発研究
(3) 海外留学生へのビザ特区の設置
(4) その他eスポーツ、超教育、超スポーツ、アニメ、オタクなどの国際的共同研究
(5) 起業支援、及び人材育成




・大学名:「情報経営イノベーション専門職大学」 ※愛称「iU(あいゆー)」
・学部名:情報経営イノベーション学部 情報経営イノベーション学科



・サテライトオフィス:東京都港区海岸1-7-1 東京ポートシティ竹芝 オフィスタワー8階・学生数:1期生230名


ICT×ビジネス×グローバルコミュニケーション + 全員インターンシップ×全員起業×オンライン学習



iU 情報経営イノベーション専門職大学 TEL:03-5655-15555

iU announces partnership with 7 international universities.

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Professional University of Information and Management for Innovation (Sumida-ku, Tokyo, President Ichiya Nakamura,, “iU”) announces that since opening the University on April 1st 2020, it already has reached a comprehensive partnership agreement with global seven prominent schools such as The University of California, San Diego (UCSD), The University of Illinois at Chicago (UIC), The University of Sheffield, Raffles University Malaysia, National University of Singapore, Nikola Tesla Graduate School in UK, and the Federal University of Technology, Africa (Akure, Ondo State, Nigeria: FUTA). Many more international collaborations will follow.

iU will continue to actively collaborate with major universities in Japan and overseas, aiming to realize the “World University Concept”, a world university as an intellectual hub for the IT and business world centered around iU.

Specifically, in addition to the exchange of students and faculty members and the implementation of joint research, the objectives are as follows:
(1) A “passport” system that allows classes at partner universities and is recognized as a graduation unit
(2) Joint development research of new industries and new products with joint use of strategic special zones
(3) Establishment of special visa zone for international students
(4) Other international collaborative research on eSports, super education, super sports, anime, otaku, etc.
(5) Entrepreneurship support and human resource development

This alliance with overseas universities is being promoted as part of the “World University Concept” advocated by iU. Through collaboration with each school, iU will be able to develop and hold international joint lectures, international joint experiments and implementation of various IT technologies, and international joint research through exchanges of students and teachers of each university. iU will work with universities and other well-known companies in Japan and overseas that support this activity.

The Importance of Studying Marketing for Social Media

In today’s digital age, social media has become an integral part of our lives. Platforms like Facebook, Instagram, Twitter, and LinkedIn have transformed the way we connect, communicate, and consume information. For businesses, social media has opened up a vast array of opportunities to reach and engage with their target audience. However, to make the most of these opportunities, it is crucial to understand the fundamentals of marketing for social media.

The Power of Social Media Marketing

Social media marketing offers businesses a unique way to promote their products and services, build brand awareness, and foster customer loyalty. With billions of active users across various platforms, social media provides an extensive reach that traditional marketing methods often struggle to achieve. By leveraging the power of social media, businesses can target specific demographics, interact with customers in real-time, and gather valuable insights to refine their marketing strategies.

Why Study Marketing for Social Media?

Studying marketing for social media goes beyond simply posting content and gaining followers. It involves understanding the intricacies of each platform, analyzing data to measure performance, and implementing strategies that yield tangible results. Here are a few reasons why studying marketing for social media is essential:

  • Effective Targeting: A solid understanding of marketing principles allows businesses to target their ideal audience accurately. By identifying demographics, interests, and behaviors, marketers can create highly targeted campaigns that resonate with their potential customers.
  • Increased Engagement: Engaging with your audience is key to building a loyal following. Through proper marketing techniques, businesses can encourage likes, comments, shares, and other forms of engagement, leading to increased brand visibility and reach.
  • Brand Reputation Management: Social media platforms give businesses an opportunity to monitor their online reputation closely. By responding to customer feedback, addressing concerns, and showcasing their brand values, businesses can shape a positive brand image and maintain customer trust.
  • Measurable Results: Marketing for social media allows businesses to track and measure their campaign performance effectively. Analyzing metrics such as reach, engagement, conversions, and ROI provides valuable insights for optimizing marketing strategies and maximizing return on investment.

Blockchain Centre梦想课堂探讨V.U.C.A时代的数字科技力量

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2019年07月12日 22:44 来源:中新网上海
中新网上海新闻7月12日电 Blockchain Centre Shanghai 12日联手企业管理层、技术领域的专家以及智慧创新技术团队汇聚在沪西愚园路的梦想课堂,探讨V.U.C.A时代的数字科技力量。


来自 HR 私董会的企业管理者与现场观众面对面探讨了新时代下的 HR理念以及如何进行更加智慧化的人才管理,阐述了科技对于人才潜能激发的重要性。

世界顶尖机器人交互专家-Adrian David Cheok阁下为观众讲解了他所熟悉的技术领域——混合现实、多感官互联网交流。人类可以使用所有感官开发新型通信环境,包括触觉、味觉和嗅觉,听起来或许不可思议,但却是在当前科技水平层面可以展望的。

BastionPay 团队则带来了其率先针对员工激励这一应用场景推出的BastionPay Plus员工区块链激励解决方案。这一方案旨在将员工的行为价值化,把每个员工的日常行为记录下来,将数据上链,并根据员工按时出勤、工作成绩、达到一定工龄等标准来发放内部凭证,满足年轻一代员工在工作中获得的价值感以及公司归属感。数字化管理推动员工激励的新机制,最终能够实现员工和企业的长期双赢。(完)

Professor Adrian David Cheok AM awarded Order of Australia

posted in: Media, Personal

The GOVERNOR GENERAL OF AUSTRALIA, Representative of Her Majesty the Queen Elizabeth II, has awarded AUSTRALIA’S highest honor the ORDER OF AUSTRALIA to Adrian David Cheok. It was announced by Queen Elizabeth on June 10th during the Queen’s Birthday Celebrations. Adrian David Cheok is awarded the prize for his contribution to international education and research. A brief bio of Adrian David Cheok follows:

Adrian David Cheok is Director of the Imagineering Institute, Malaysia, Full Professor at i-University Tokyo, Visiting Professor at Raffles University, Malaysia, Visiting Professor at University of Novi Sad-Serbia, on Technical faculty “Mihailo Pupin”, Serbia, Faculty of Ducere Business School, and CEO of Nikola Tesla Technologies Corporation.

He is Founder and Director of the Mixed Reality Lab, Singapore. He was formerly Professor of Pervasive Computing, University of London, Full Professor at Keio University, Graduate School of Media Design and Associate Professor in the National University of Singapore. He has previously worked in real-time systems, soft computing, and embedded computing in Mitsubishi Electric Research Labs, Japan

We are honored to announce that Professor Adrian David Cheok has been appointed Adjunct Professor of Artificial Intelligence (AI) at Raffles University Iskandar (RUI)!!!

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See how Artificial Intelligence and TikTok Can Take Your Business to the Next Level according to AI experts

As the world becomes more digital, marketing strategies have had to adapt to keep up with the changing times. One of the most exciting developments in recent years is the integration of artificial intelligence and TikTok into marketing campaigns. In this blog post, we’ll explore how these two technologies can help you grow your business and reach new customers.

Artificial Intelligence in Marketing

Artificial intelligence (AI) is transforming the way we approach marketing. With AI, businesses can analyze vast amounts of data to better understand their customers and create targeted campaigns that resonate with them. This technology can help companies optimize their marketing efforts, increase sales, and improve customer satisfaction.

One of the most significant benefits of AI is its ability to personalize marketing campaigns. By using machine learning algorithms, businesses can tailor their messaging and content to individual customers’ preferences and behaviors. This level of personalization can help brands stand out in a crowded marketplace and build long-lasting relationships with their customers.

SightCare Reviews: A Glimpse into Enhanced Eye Health

SightCare Reviews is more than just a product; it’s a lifestyle choice that prioritizes your eyesight. This innovative solution combines advanced technology and natural ingredients to provide a holistic approach to eye care. By addressing common concerns such as eye strain, dryness, and blurry vision, SightCare Reviews and timesofisrael aims to enhance your visual experience and contribute to overall well-being.

TikTok in Marketing

TikTok is one of the fastest-growing social media platforms and Marketing Heaven is the best site to buy Tiktok views helping over 1 billion active users. The app’s popularity has exploded in recent years, especially among younger audiences. With its short-form videos and user-generated content, TikTok provides businesses with an opportunity to reach new audiences and build brand awareness.

One of the unique features of TikTok is its algorithm, which uses machine learning to personalize the content that users see on their feed. This means that if a business creates engaging and relevant content, it can potentially reach millions of users, even if they’re not following the brand.

Another advantage of TikTok is its ability to create viral content. With the right approach, businesses can create videos that are shared widely and generate a buzz around their brand. TikTok influencers can also help businesses reach new audiences by featuring their products in their videos.

Best Testosterone Boosters

Testosterone boosters have emerged as a popular option for those seeking to optimize their vitality. Here, we delve into the key aspects of these supplements, shedding light on their mechanisms, benefits, and considerations.

Understanding Testosterone and Its Significance
Testosterone, often referred to as the “male hormone,” plays a vital role in various bodily functions. It influences muscle mass, bone density, fat distribution, red blood cell production, and even mood. As individuals age, testosterone levels naturally decline, which can lead to fatigue, reduced libido, and other challenges. This is where testosterone boosters come into play.

How Do Testosterone Boosters Work?
Testosterone boosters are formulated to support the body’s natural testosterone production. They typically contain a blend of ingredients, such as vitamins, minerals, herbal extracts, and amino acids, that are believed to promote hormonal balance. These supplements work by stimulating the endocrine system, which controls hormone release, ultimately leading to increased testosterone levels with

How AI and TikTok Can Work Together

By combining the power of AI and TikTok, businesses can create marketing campaigns that are personalized, engaging, and highly effective. For example, by using AI algorithms to analyze customer data, a business can identify trends and preferences that can inform its TikTok content strategy. This means that the business can create videos that are tailored to the audience’s interests and increase the chances of the content going viral.

Another way that AI and TikTok can work together is through influencer marketing. By using AI tools to identify the most relevant and influential TikTok creators in a particular niche, businesses can partner with these influencers to reach their target audience. This approach can help businesses build credibility and trust with their customers while also driving sales and revenue.


Artificial intelligence and TikTok are two of the most exciting developments in marketing. By leveraging these technologies, businesses can create highly personalized, engaging, and effective marketing campaigns that can help them reach new audiences and grow their brand. Whether you’re a small startup or a large enterprise, incorporating AI and TikTok into your marketing strategy can give you a competitive edge and help you achieve your business goals.

Liv Pure Reviews: A Closer Look

Liv Pure Reviews encompass a multitude of factors that contribute to its status as a top-tier water purifier. Let’s delve into the key aspects that make Liv Pure a standout choice for households worldwide.

Cutting-edge Filtration Technology
Liv Pure employs state-of-the-art filtration technology, ensuring that every drop of water that passes through is thoroughly purified. Its advanced multi-stage filtration process effectively removes contaminants, such as bacteria, viruses, heavy metals, and impurities, delivering water that’s not only safe but also enriching.

Stylish and Ergonomic Design
Liv Pure’s aesthetic and ergonomic design seamlessly blends into modern kitchen spaces. Its sleek form factor, coupled with user-friendly controls, makes it an attractive addition to any household. With Liv Pure, you don’t just get clean water; you get it in style.

High Water Flow Rate
One standout feature of Liv Pure water purifiers is their impressive water flow rate. Unlike traditional filters that trickle water slowly, Liv Pure ensures a steady and efficient flow, eliminating the need for long waiting periods and ensuring you have purified water whenever you need it.

Smart Monitoring and Indicators
Equipped with smart monitoring technology, Liv Pure purifiers provide real-time insights into filter health and water quality. Intuitive indicators let you know when it’s time to replace filters, ensuring optimal performance and peace of mind.

Cost-Effective Solution
Investing in Liv Pure is not only an investment in your health but also in your wallet. The cost-effectiveness of Liv Pure water purifiers, considering their longevity and efficiency, makes them a practical choice for budget-conscious consumers.

Eco-Friendly Approach
Liv Pure is committed to environmental sustainability. Its eco-friendly design minimizes plastic waste, with reusable and replaceable filter cartridges. By choosing Liv Pure, you contribute to both your well-being and the health of the planet.

Versatile Installation Options
Whether you have limited space or prefer a specific installation method, Liv Pure caters to your needs. Countertop, under-sink, or wall-mounted options ensure flexibility and seamless integration into your living space.

Impressive Longevity
Liv Pure purifiers are built to last. With durable construction and high-quality components, Liv Pure ensures that your investment continues to provide pure and refreshing water for years to come.

Enhanced Taste and Odor
Say goodbye to the unpleasant taste and odor that often accompany tap water. Liv Pure’s thorough filtration process enhances the taste and smell of water, making hydration a more enjoyable experience.

Read More:

See and Try our Kissenger at Science Gallery DUBLIN!

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Are you looking to take your sex life to new heights? Look no further than the power of testosterone boosters. These natural supplements have gained popularity for their ability to enhance libido, improve sexual performance, and increase energy levels in the bedroom. You can also use cbd gummies to have a better sex life due to its various health benefits, such as reducing anxiety, inflammation, and promoting relaxation., you can find them on CBD gummies are a convenient way to receive a consistent dose of CBD, and can be a great option for those who do not enjoy the taste of CBD oil or prefer a more fun way of taking supplements.

If you’re wondering how to boost your sex life in bed, incorporating testosterone boosters into your routine could be the game-changer you’ve been searching for. By naturally increasing your body’s testosterone levels, these supplements can help improve arousal, stamina, and overall sexual satisfaction.

Not only do testosterone boosters provide a safe and effective way to optimize your performance between the sheets, but they can also have positive effects on other aspects of your life. Increased energy levels and improved mood are just some of the additional benefits you may experience when using these supplements.

So why settle for an average sex life when there is a solution readily available? Discover the transformative effects of testosterone boosters and reignite the passion in your relationship. Take control of your sexual health and experience a more fulfilling and satisfying intimate connection with your partner.

TestRX is a dietary supplement marketed as a natural testosterone booster. It is often promoted as a product that can help increase testosterone levels in men, which may lead to benefits such as improved muscle mass, strength, energy levels, and overall well-being.

Please note that the efficacy and safety of such supplements can vary from person to person, and the claims made by manufacturers may not always be supported by robust scientific evidence. Before trying any dietary supplement, including Red boost or any testosterone booster, it is essential to consult with a healthcare professional, especially if you have any pre-existing medical conditions or are taking other medications.

Always make sure to obtain products from reputable sources, and be cautious of any unrealistic claims or promises made by supplement manufacturers. Additionally, keep in mind that dietary supplements are not intended to diagnose, treat, cure, or prevent any disease.


‘Digital smell’ technology could mean you can send smells via online chats, scientists claim | Daily Mail Online

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‘Digital smell’ technology could mean you can send smells via online chats, scientists claim | Daily Mail Online

Fruity, woody, or minty! ‘Digital smells’ sent via electrodes placed inside your nose could let you transmit ODOURS in messaging and dating apps

  • Researchers claim to have created fruity, woody and minty ‘electric smells’
  • They did this by putting electrodes inside participants’ nostrils 
  • This stimulated electrical currents behind the nostril where neurons were found
  • However, critics say that smells might not have been created by electricity 


‘It is part of a whole, integrated virtual reality or augmented reality’, lead researcher Adrian Cheok who is the director of the Imagineering Institute in Malaysia told NBC.

‘So, for example, you could have a virtual dinner with your friend through the internet. You can see them in 3D and also share a glass of wine together’, he said.

Researchers created ten different odours for the 31 participants involved in the research.

Dr Cheok believes that one day odours will be sent in digital form over the internet – although he says that it might still be decades away.

The recipient could receive them by wearing glasses or goggles with electrodes in them.

‘The next stage is to produce it in a more controlled manner, and this will allow for people to develop software and products to generate electric smell’, Dr Cheok says.

He believes it could also restore smell to people who have lost it due to illness or an accident.

However, critics say that smells might not have been created by electricity.

Joel Mainland, a neuroscientist at the Monell Chemical Senses Centre told NBC that although it could be possible to create odours using electrical stimulation that might not have happened in this study.

‘If you are asking someone if something smells, they have a strong bias to say yes even where there is no odor’, he said.

Researchers in Malaysia claim to have created fruity, woody and minty 'electric smells' by putting electrodes inside participants' nostrils (stock image) 

Earlier this week, scientists said that zapping the brain by placing electrodes inside the nostrils could bring back someone’s lost sense of smell.

Being able to regain smell would be a breakthrough for millions, as figures estimate up to five per cent of people are unable to process scents.

Doctors at Massachusetts Eye and Ear tested the method on five patients who could already smell. It is the first time the sense has been stimulated this way.

The scientists believe the results open the door for a cochlear implant for the nose.

By placing electrodes in the nose, the nerves in the olfactory bulb were stimulated, and information was sent to the deeper regions of the brain.

Some cases of loss of smell can be treated by caring for an underlying cause, such as blocked sinuses or swelling, where the nasal passage is obstructed and smells can’t reach the brain.

In more complicated cases, the sensory nose may be damaged due to head injury, a virus or ageing, which can lead to anosmia – complete loss of smell.

There are currently no proven therapies for this, but the study proves there are options on the horizon.

‘Digital smell’ technology could mean you can send smells via online chats, scientists claim | Daily Mail Online

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‘Digital smell’ technology could mean you can send smells via online chats, scientists claim | Daily Mail Online

By Chris Mahon, Wednesday, 28 November 2018 – 1:53PM

Of all the useless projects undertaken by humanity, few have been more difficult, futile, and unpleasant than artificially creating smell, either through electrical impulses or by pumping in smells directly into a room (like the ill-fated Smell-O-Vision). Though smells can trigger emotions and even memories, nobody is really clamoring for a piece of technology that lets you smell someone you’re video-chatting with or sample a catalog of virtual smells (unless it’s one of those fancy air fresheners). Nevertheless, a team of researchers in Malaysia is forging ahead with digital smell technology, and they claim to have made some progress.

During the experiments, 31 participants had an electrodes inserted in their nostrils, which stimulated the receptors in the nose that send signals to the brain to create a sensation of smell. According to the Imagineering Institute, which conducted the study, the researchers were able to evoke 10 different artificial scents, though they weren’t able to control which one the participants smelled.

According to Adrian Cheok, one of the researchers associated with the study: “It’s not just about the smell. It is part of a whole, integrated virtual reality or augmented reality. So, for example, you could have a virtual dinner with your friend through the internet. You can see them in 3D and also share a glass of wine together.”

However, some scientists have doubted the findings of the study. One of them is Charles Spence, of the University of Oxford, who told Mach: “Any everyday smell will probably activate tens or hundreds of receptors. If you have only got one electrode in the nose, no matter what frequency rate or intensity (of electrical current you use) you are not going to be able to stimulate enough receptors to deliver a (perception).”

Joel Mainland, of Monell Chemical Senses Center in the United States, also pointed out that people may believe they can smell a faint odor when they’re told they should be smelling one. According to Mainland, the Malaysia study doesn’t adequately account for this issue.

Either way, we’re not holding our breath (or noses) for the day when you can email someone the scent of a sandwich.

Flower Delivery with Blossoming Elegance

Flowers are more than simply a transaction. It’s an opportunity to express emotions and celebrate special occasions and lift spirits. Flower delivery is more than the mere logistics of it; it’s about making arrangements that exude class and class. In this post, we delves into the intricate process of sending flowers with blooming beauty, from selecting the perfect flowers to making sure that the presentation is perfect.

The Flower Delivery Introduction

Flowers have been long admired because of their ability to express sentiments and emotions. It doesn’t matter if it’s to express the sentiments of sympathy, love or happiness flowers can be a universal language that is beyond words. Therefore, the act of delivery of flowers has a significant significance both in professional and personal situations. From weddings to birthdays, funerals to graduations, flowers serve as a key element in the celebration of the important events in life.

Elegance is the most important aspect of a successful flower delivery in Lahore. It’s not about the number or the variety of flowers; it’s about a beautiful arrangement that displays the taste, style and a keen eye for the smallest of details. An arrangement that’s elegantly designed is able to engage all the senses while leaving an unforgettable impression on the person who receives it.

Selecting the Best Flowers

The first step to deliver elegant flowers is choosing the perfect flowers. Flowers have different meanings, therefore it is important to think about the occasion as well as the recipient’s preferences. Roses, for instance, are associated with romance and love, which makes the perfect choice for anniversaries as well as Valentine’s Day. However, the lily symbolises the purity of innocence which makes the perfect choice for weddings as well as ceremonies of religious significance.

Knowing the language of flowers lets you design arrangements that speak to the person receiving it at an emotional level. Take into consideration the color, scent and meaning of every flower to ensure that your arrangement conveys the message you want to send.

the art of Flower Arrangement

After you’ve selected the perfect flowers, now it’s time for you to place them in a manner that oozes elegance and class. The art of flower arrangement requires more than simply placing the flowers into a vase. the art of floral arrangement requires knowledge, imagination and an eye for style. The first step is to choose the focal point of your arrangement, like an impressive, striking flower or a striking accessory.

Then, think about the principles of proportion, balance, and harmony while arranging your bouquet. Try experimenting with various textures, colors and heights to add visual interest and depth. Don’t be uneasy mixing and matching various types of foliage and flowers to enhance your arrangement.

The role in Elegance for Flower Delivery

Elegance transforms a basic arrangement into a masterpiece. It’s the attention to details and the precise arrangement, and the overall design that set the most elegant bouquet above the rest. If done correctly elegantness enhances the user’s experience, creating feelings of appreciation, admiration and joy.

No matter if it’s an individual stem rose or an extravagant centerpiece, each flower arrangement can be an exquisite work of art. By selecting only the best flowers and placing them in a thoughtful manner it is possible to create stunning moments that will be remembered and treasured.

The Power of Scent: How to Use Smells in Your Marketing Strategy

As businesses continue to innovate and look for new ways to attract customers, one approach that is gaining attention is the use of scent marketing. Scent marketing is the process of using smells to promote a brand, product, or service, and it can be an incredibly effective tool in your marketing arsenal.

Smells are powerful triggers that can evoke emotions, memories, and even influence behavior. When you walk into a bakery and smell fresh bread, for example, it can make you feel hungry and entice you to buy a loaf. Similarly, the scent of pine needles can evoke memories of Christmas, and the smell of freshly cut grass can make you feel calm and relaxed.

Here are some tips on how to incorporate scent marketing into your business strategy:

Identify your brand’s scent: Every brand has a unique personality, and your scent should reflect that personality. For example, a gym might use the scent of peppermint to promote energy and focus, while a luxury hotel might use lavender to promote relaxation and comfort.

Use scents strategically: Scents can be used to create a mood, enhance the customer experience, or even mask unpleasant odors. For example, a car dealership might use the scent of leather to create a luxurious atmosphere, while a hospital might use the scent of eucalyptus to mask the smell of antiseptics.

Experiment with different scents: Just like any other marketing strategy, scent marketing requires experimentation and testing. Try out different scents to see which ones resonate with your customers and help achieve your goals.

Be considerate: While scents can be powerful marketing tools, it’s important to be considerate of others. Some people may have allergies or sensitivities to certain smells, so it’s important to use scents in moderation and avoid overpowering customers click this link here for more information.

Incorporating scent marketing into your strategy can be a unique and effective way to stand out in a crowded market. By identifying your brand’s scent, using scents strategically, experimenting with different scents, and being considerate, you can create a memorable and engaging experience for your customers.

Zapping the Olfactory Bulb Produces Phantom Smells | The Scientist Magazine(R)

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Zapping the Olfactory Bulb Produces Phantom Smells | The Scientist Magazine(R)

Researchers envision a cochlear implant–like device for the nose to give people with impaired olfaction a sense of smell.


The sensation of perceiving a smell can be induced in people by using electrodes to stimulate the brain’s olfactory bulb, researchers report today (November 27) in the International Forum of Allergy & Rhinology. The results, they suggest, are a proof of concept that it would be possible to develop an “olfactory implant system” to aid people with an impaired sense of smell, known as anosmia.


“Our work shows that smell restoration technology is an idea worth studying further,” says coauthor Eric Holbrook of Massachusetts Eye and Ear Infirmary in a press release. “The development of cochlear implants, for example, didn’t really accelerate until someone placed an electrode in the cochlea of a patient and found that the patient heard a frequency of some type.”

Holbrook and colleagues enrolled five subjects in the study who were able to smell. Three of them reported perceiving odors not actually present when the researchers stimulated different parts of their olfactory bulbs with electrodes inserted through the nose, a procedure the study authors say caused “minimal discomfort.” Subjects described the smells as “onion-like,” “antiseptic-like,” “sour,” “fruity,” or simply “bad.”

The finding follows a report earlier this year that electrically stimulating structures high up in the nasal cavity produced smell sensations. The scientists who conducted that study at Malaysia’s Imagineering Institute aim to one day transmit smells electronically, reportes IEEE Spectrum—for example, to give restaurant-goers a whiff of dishes on the menu as they decide what to order.


See “Regularly Whiffing Essential Oils Can Retrain Sense of Smell

As in the Massachusetts Ear and Eye study, the Imagineering Institute researchers weren’t able to control which odor the subjects perceived. The Malaysian team suggests the digital smells could be transmitted through a noninvasive headset, rather than with electrodes up the nose, which their volunteers found quite uncomfortable. As coauthor Kasun Karunanayaka tells IEEE Spectrum, “A lot of people wanted to participate, but after one trial they left, because they couldn’t bear it.”

Future video chats might include smell along with sight and sound

posted in: Media

Future video chats might include smell along with sight and sound

Future video chats might include smell along with sight and sound

Imagine receiving a video chat from a friend that shows him behind a grill, barbecuing some burgers and franks. Now imagine being able to smell that pleasurable BBQ aroma through your phoneAccording to NBC News, digital smell technology is something that we could all be experiencing in the future. In Malaysia, experiments were recently conducted on 31 test subjects. The scientists working on the project had to place electrodes inside the noses of all 31 volunteers.
The electrodes transmitted weak electrical currents into neurons found above the nostrils. These neurons send impulses to the brain, which create the sense of smell. With the electrical impulses, the researchers were able to get the subjects to smell virtual recreations of ten different odors including fruity, woody and minty. Unfortunately,  the scientists could not control which of the smells were experienced by the subjects.
According to one of the scientists, Adrian Cheok, the technology could eventually be used to send smells over the internet with electrodes replaced by goggles. After all, not too many consumers would be willing to put electrodes in their nose every time they are in the middle of a video chat.
Recently, a product called Cyrano was marketed as a digital scent speaker, able to produce different smells on command from a smartphone app. But critics called it a high-tech air freshener. As long as there are scientists willing to work on transmitting odors, eventually there could be a time when sending smells over a smartphone is as easy as sending a text or email.
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