Professor Adrian David Cheok has become a Fellow at the The Royal Asiatic Society of Great Britain and Ireland

posted in: Media

The Royal Asiatic Society of Great Britain and Ireland was founded by the eminent Sanskrit scholar, Henry Thomas Colebrooke, on the 15th March 1823. It received its Royal Charter from King George IV on the 11th August 1824 ‘for the investigation of subjects connected with and for the encouragement of science, literature and the arts in relation to Asia‘.

Many distinguished scholars have been members of the Society, including Sir Richard Burton (1821-90), the noted explorer and translator of One Thousand and One Nights and the Kama Sutra; Sir Aurel Stein (1862-1943), the renowned archaeologist of the ‘Silk Road’ and Rabindranath Tagore (1861-1941), the famous Bengali writer and poet.

Professor Adrian David Cheok has become a Fellow at the The Royal Statistical Society

posted in: Media

The Society has a long and distinguished history as one of the prominent statistical organisations in the world. From its beginnings in 1834 to the current day we have made sure statistics continues to be promoted and applied for the public good.

Beginnings

In 1833, the British Association for the Advancement of Science (BA) created a statistical section, following a presentation by the Belgian statistician Adolphe Quetelet to its fellows.

This proved so popular that a year later, a Statistical Society was founded by Charles Babbage, Thomas Malthus and Richard Jones with the Marquis of Lansdowne as President. During 1834, 411 fellows joined, representing politics, the army, law, history, physical science, philosophy, the church, art, journalism, medicine and philanthropy as well as economists and statisticians. The founding aims were ‘the collection and classification of all facts illustrative of the present condition and prospects of Society, especially as it exists in the British Dominions’.

The early committee structure and work illustrates our basis in social issues rather than mathematics. Early priorities were defined as:

  • The investigation of various areas of statistics and compile reliable data
  • Establishment of a library of statistical works – the end of the committee structure enabled fellows to concentrate on the library
  • Publication of papers – ‘Proceedings’ was our first publication and was replaced by the ‘Journal’ in 1838
  • Monthly meetings for fellows and their guests to read and discuss papers
  • The development of an efficient census system is one of our continuing concerns.

Expansion in the 1900s

During this time, the Society developed its activities and expanded its influence by:

  • Setting up study groups and sections
  • Publication of our journal series
  • Establishing medals and awards
  • Delivering professional qualifications and accreditation
  • In 1954 we moved to our own premises. Details of the various offices we have occupied are available on our premises page.

In 1993 we merged with the Institute of Statisticians (IoS) but retained the title of the Royal Statistical Society.

Relevance and diversity in the 2000s

Our work to promote the relevance of statistics to a broad audience is highlighted by the publication of our magazine, Significance and the launch of our Data Manifesto.

We’ve always been an inclusive Society: Florence Nightingale was our first female member in 1858, Stella Cunliffe our first female president in 1975. Our first overseas member was one of our founders Adolphe Quetelet from Belgium – now, around a quarter of our members are based internationally. Our Young Statisticians’ Section, launched in 2009, supports and brings together career-young statisticians during their first ten years in the profession. We have an increasing number of data analysts attending our events and joining our membership. With data as a key driver for prosperity in the 21st century, we can only see our role and influence increasing.

カリフォルニア大学、イリノイ大学など 海外大学との提携を締結

posted in: Media, Research

情報経営イノベーション専門職大学(東京都墨田区、学長 中村伊知哉、http://www.i-u.ac.jp、以下「iU」)は、このほど海外大学との提携の第一段階として、米国カリフォルニア大学サン・ディエゴ校(The University of California, San Diego (UCSD)、米国イリノイ大学シカゴ校(The University of Illinois at Chicago Campus)、英国シェーフィールド大学(The University of Sheffield)、マレーシアラッフルズ大学(Raffles University Malaysia )、シンガポール国立大学(National University of Singapore)、英国ニコラ・テスラ大学院大学 (Nikola Tesla Graduate School)、アフリカアクレ連邦技術大学(The Federal University of Technology、Akure、 Ondo State、 Nigeria: FUTA)の7校との包括的提携に合意しました。

世界大学構想について

iUは今後も国内外の主要大学と積極的に提携し、iUを中心とした、ITとビジネスの世界に向けての、知的ハブとしての世界大学、「世界大学構想」の実現を目指します。
具体的には学生、教員の交流や、共同研究の実施に加え、以下を目的としています。
(1) 提携大学での授業が受けられ、卒業単位として認められるパスポート制度
(2) 戦略特区の共同利用による新産業、新製品の共同開発研究
(3) 海外留学生へのビザ特区の設置
(4) その他eスポーツ、超教育、超スポーツ、アニメ、オタクなどの国際的共同研究
(5) 起業支援、及び人材育成

今後について

今般の海外大学との提携は、iUが提唱する「世界大学構想」の一貫として推進します。
各校との提携により、今後iUは、それぞれの大学の学生及び教員の交流を通じ、国際的共同講義の開発・開催、各種IT技術に関する国際共同実験・実装、そして国際的共同研究などを、各大学と、またこの活動を支援する内外著名企業各社とともに、展開してまいります。

<大学概要>

■大学・学部学科名
・大学名:「情報経営イノベーション専門職大学」 ※愛称「iU(あいゆー)」
・学部名:情報経営イノベーション学部 情報経営イノベーション学科

■学長 

中村伊知哉(なかむらいちや)
<職歴>
1984年、ロックバンド少年ナイフのディレクターを経て旧郵政省入省
1998年、MITメディアラボ客員教授
2002年、スタンフォード日本センター研究所長
2006年、慶應義塾大学大学院教授
2020年4月より、情報経営イノベーション専門職大学学長に就任

■設置概要
・本校舎:東京都墨田区文花1-18-13
・サテライトオフィス:東京都港区海岸1-7-1 東京ポートシティ竹芝 オフィスタワー8階・学生数:1期生230名
・専任教員数:28名

■教育理念
「変化を楽しみ、自ら学び、革新を創造する。」

■基本構想
ICT×ビジネス×グローバルコミュニケーション + 全員インターンシップ×全員起業×オンライン学習
・ICT教育:電子学園が積み上げた基盤により、プログラミング・AI・ビッグデータなど、幅広いICTスキル教育を展開
・ビジネス創造教育:実務家教員によるビジネススキル教育を実施、ビジネス教養、ビジネスプラン策定力などを身につける
・使える英語・グローバル教育:国際舞台で仕事をするために必要な英語力を磨く教育と留学生の受け入れにより国際性も強化
・インターンシップとリアルプロジェクト:1人640時間のインターン、実ビジネスの中でハンズオンのリアルプロジェクト教育を実施
・全員起業:希望者全員に対し、在学中に起業にチャレンジできるサポート体制
・オンラインを活用した授業サポート:『いつでもどこからでも学ぶことができる』をキーワードに、自ら積極的に学ぶための環境の充実

■育成人材像
・ICTを活用する様々な業界・団体において課題を解決し、新たな商品・サービスやビジネスを生み出すことのできる人材
・ICTを活用し新たな商品・サービスやビジネスを生み出すことで、国際社会と地域社会の産業発展に貢献する起業家

【本リリースに関するお問い合わせ先】

iU 情報経営イノベーション専門職大学 TEL:03-5655-15555  E-mail:info@i-u.ac.jp

iU announces partnership with 7 international universities.

posted in: Media, Research

Professional University of Information and Management for Innovation (Sumida-ku, Tokyo, President Ichiya Nakamura, http://www.iu.ac.jp, “iU”) announces that since opening the University on April 1st 2020, it already has reached a comprehensive partnership agreement with global seven prominent schools such as The University of California, San Diego (UCSD), The University of Illinois at Chicago (UIC), The University of Sheffield, Raffles University Malaysia, National University of Singapore, Nikola Tesla Graduate School in UK, and the Federal University of Technology, Africa (Akure, Ondo State, Nigeria: FUTA). Many more international collaborations will follow.

iU will continue to actively collaborate with major universities in Japan and overseas, aiming to realize the “World University Concept”, a world university as an intellectual hub for the IT and business world centered around iU.

Specifically, in addition to the exchange of students and faculty members and the implementation of joint research, the objectives are as follows:
(1) A “passport” system that allows classes at partner universities and is recognized as a graduation unit
(2) Joint development research of new industries and new products with joint use of strategic special zones
(3) Establishment of special visa zone for international students
(4) Other international collaborative research on eSports, super education, super sports, anime, otaku, etc.
(5) Entrepreneurship support and human resource development

This alliance with overseas universities is being promoted as part of the “World University Concept” advocated by iU. Through collaboration with each school, iU will be able to develop and hold international joint lectures, international joint experiments and implementation of various IT technologies, and international joint research through exchanges of students and teachers of each university. iU will work with universities and other well-known companies in Japan and overseas that support this activity.

The Importance of Studying Marketing for Social Media

In today’s digital age, social media has become an integral part of our lives. Platforms like Facebook, Instagram, Twitter, and LinkedIn have transformed the way we connect, communicate, and consume information. For businesses, social media has opened up a vast array of opportunities to reach and engage with their target audience. However, to make the most of these opportunities, it is crucial to understand the fundamentals of marketing for social media.

The Power of Social Media Marketing

Social media marketing offers businesses a unique way to promote their products and services, build brand awareness, and foster customer loyalty. With billions of active users across various platforms, social media provides an extensive reach that traditional marketing methods often struggle to achieve. By leveraging the power of social media, businesses can target specific demographics, interact with customers in real-time, and gather valuable insights to refine their marketing strategies.

Why Study Marketing for Social Media?

Studying marketing for social media goes beyond simply posting content and gaining followers. It involves understanding the intricacies of each platform, analyzing data to measure performance, and implementing strategies that yield tangible results. Here are a few reasons why studying marketing for social media is essential:

  • Effective Targeting: A solid understanding of marketing principles allows businesses to target their ideal audience accurately. By identifying demographics, interests, and behaviors, marketers can create highly targeted campaigns that resonate with their potential customers.
  • Increased Engagement: Engaging with your audience is key to building a loyal following. Through proper marketing techniques, businesses can encourage likes, comments, shares, and other forms of engagement, leading to increased brand visibility and reach.
  • Brand Reputation Management: Social media platforms give businesses an opportunity to monitor their online reputation closely. By responding to customer feedback, addressing concerns, and showcasing their brand values, businesses can shape a positive brand image and maintain customer trust.
  • Measurable Results: Marketing for social media allows businesses to track and measure their campaign performance effectively. Analyzing metrics such as reach, engagement, conversions, and ROI provides valuable insights for optimizing marketing strategies and maximizing return on investment.

Blockchain Centre梦想课堂探讨V.U.C.A时代的数字科技力量

posted in: Media

2019年07月12日 22:44 来源:中新网上海
中新网上海新闻7月12日电 Blockchain Centre Shanghai 12日联手企业管理层、技术领域的专家以及智慧创新技术团队汇聚在沪西愚园路的梦想课堂,探讨V.U.C.A时代的数字科技力量。

V.U.C.A。世界中每个元素都代表着对新时代的预见性和洞察力,时刻提醒着组织和个人要提高在企业中的行动力。人力资源管理与数字经济落地应用如何完美结合以及顶尖科技与企业管理会碰撞出怎样的火花都是现阶段企业在探索行动力提升这一命题中最应该思考的问题。

来自 HR 私董会的企业管理者与现场观众面对面探讨了新时代下的 HR理念以及如何进行更加智慧化的人才管理,阐述了科技对于人才潜能激发的重要性。

世界顶尖机器人交互专家-Adrian David Cheok阁下为观众讲解了他所熟悉的技术领域——混合现实、多感官互联网交流。人类可以使用所有感官开发新型通信环境,包括触觉、味觉和嗅觉,听起来或许不可思议,但却是在当前科技水平层面可以展望的。

BastionPay 团队则带来了其率先针对员工激励这一应用场景推出的BastionPay Plus员工区块链激励解决方案。这一方案旨在将员工的行为价值化,把每个员工的日常行为记录下来,将数据上链,并根据员工按时出勤、工作成绩、达到一定工龄等标准来发放内部凭证,满足年轻一代员工在工作中获得的价值感以及公司归属感。数字化管理推动员工激励的新机制,最终能够实现员工和企业的长期双赢。(完)

http://www.sh.chinanews.com/kjjy/2019-07-12/59823.shtml?from=groupmessage&isappinstalled=0

Professor Adrian David Cheok AM awarded Order of Australia

posted in: Media, Personal

The GOVERNOR GENERAL OF AUSTRALIA, Representative of Her Majesty the Queen Elizabeth II, has awarded AUSTRALIA’S highest honor the ORDER OF AUSTRALIA to Adrian David Cheok. It was announced by Queen Elizabeth on June 10th during the Queen’s Birthday Celebrations. Adrian David Cheok is awarded the prize for his contribution to international education and research. A brief bio of Adrian David Cheok follows:

Adrian David Cheok is Director of the Imagineering Institute, Malaysia, Full Professor at i-University Tokyo, Visiting Professor at Raffles University, Malaysia, Visiting Professor at University of Novi Sad-Serbia, on Technical faculty “Mihailo Pupin”, Serbia, Faculty of Ducere Business School, and CEO of Nikola Tesla Technologies Corporation.

He is Founder and Director of the Mixed Reality Lab, Singapore. He was formerly Professor of Pervasive Computing, University of London, Full Professor at Keio University, Graduate School of Media Design and Associate Professor in the National University of Singapore. He has previously worked in real-time systems, soft computing, and embedded computing in Mitsubishi Electric Research Labs, Japan

Stop Chasing Clients, Chill and Let Google Do the Work: How SEO Rocks Your Business

posted in: Media

Let’s face it, finding clients can feel like chasing butterflies with a net. You spend ages running around, hoping to snag a few, but most of the time, you come up empty-handed. But what if I told you there’s a way to attract clients who are already interested in what you offer? Enter SEO, the not-so-secret weapon that can turn your website into a client magnet.

Imagine Your Website as a Billboard on Google Street

Before SEO, your website was like a hidden gem tucked away in a dusty corner. Great if someone stumbles upon it, but otherwise, crickets. SEO is like putting up a giant, flashing billboard that screams, “Hey, I have exactly what you need!” on Google’s super busy street. Now, whenever someone searches for your kind of magic, your website pops right up at the top. It’s like having a constant flow of potential clients walking by, curious to see what you’re all about.

Quality over Quantity: Attract Your Dream Crew

But SEO isn’t just a popularity contest. It’s about attracting the right kind of people – those who are your ideal clients, the ones who are a perfect fit for your awesomeness. By using the words people actually search for (keywords!), you basically become a human (or website) magnet for those actively seeking solutions you can provide. No more wasted time pitching to people who just wandered in by accident. SEO brings you pre-qualified leads who are already primed to become raving fans (and hopefully, paying clients!).

The Google Trust Badge: From Nobody to Superhero

The higher you rank on search engines, the more it’s like Google gives you a gold star and says, “This website is the real deal!” This translates into a massive boost of trust and credibility with potential clients. They see you as a leader in your field, someone who knows their stuff. That trust factor is like gold – it makes them far more likely to choose you over some random competitor hiding in the search results.

The #1 Spot: The Google Goldmine

Okay, ranking high on search engines is fantastic, but the ultimate prize is the coveted #1 spot. Here’s the thing: most people are lazy searchers, only clicking on the first few results. So, the higher you rank, the more clicks you score, and that translates into a dramatic increase in website traffic – basically, more people checking out your virtual shop window.

Why Hiring an SEO Guru is Like Getting a Cheat Code

Let’s be real, SEO can be a bit of a brain teaser. Search engine rules change faster than you can say “algorithm update,” and keeping up takes some serious brainpower. That’s why getting an SEO guru on your team is a game-changer. They’re like superheroes with capes woven from code and keywords. They constantly stay updated on the latest trends and keep your website optimized for maximum visibility.

They Speak Tech, You Speak Business: The Dream Team

The thing is, SEO involves some technical jargon about website structure that would make your head spin. Your SEO guru tackles all that magic, freeing you up to focus on what you do best – running your business and delivering stellar service to your clients. Plus, they use data to track your progress, pinpoint areas for improvement, and constantly tweak your SEO strategy for even better results.

Investing in SEO is like investing in a client magnet. By partnering with an SEO expert like Calgary SEO consultants, you’ve unlocked the goldmine of search engines and now attract a steady stream of qualified leads, ready to be converted into loyal clients. So, ditch the outdated hustle and embrace the SEO revolution. Trust me, your business (and your sanity) will thank you for it.

See and Try our Kissenger at Science Gallery DUBLIN!

posted in: Media

https://dublin.sciencegallery.com/intimacy/exhibits/kissenger/

Are you looking to take your sex life to new heights? Look no further than the power of testosterone boosters. These natural supplements have gained popularity for their ability to enhance libido, improve sexual performance, and increase energy levels in the bedroom. You can also use cbd gummies to have a better sex life due to its various health benefits, such as reducing anxiety, inflammation, and promoting relaxation., you can find them on timesunion.com/. CBD gummies are a convenient way to receive a consistent dose of CBD, and can be a great option for those who do not enjoy the taste of CBD oil or prefer a more fun way of taking supplements.

If you’re wondering how to boost your sex life in bed, incorporating testosterone boosters into your routine could be the game-changer you’ve been searching for. By naturally increasing your body’s testosterone levels, these supplements can help improve arousal, stamina, and overall sexual satisfaction.

Not only do testosterone boosters provide a safe and effective way to optimize your performance between the sheets, but they can also have positive effects on other aspects of your life. Increased energy levels and improved mood are just some of the additional benefits you may experience when using these supplements.

So why settle for an average sex life when there is a solution readily available? Discover the transformative effects of testosterone boosters and reignite the passion in your relationship. Take control of your sexual health and experience a more fulfilling and satisfying intimate connection with your partner.

TestRX is a dietary supplement marketed as a natural testosterone booster. It is often promoted as a product that can help increase testosterone levels in men, which may lead to benefits such as improved muscle mass, strength, energy levels, and overall well-being.

Please note that the efficacy and safety of such supplements can vary from person to person, and the claims made by manufacturers may not always be supported by robust scientific evidence. Before trying any dietary supplement, including Red boost or any testosterone booster, it is essential to consult with a healthcare professional, especially if you have any pre-existing medical conditions or are taking other medications.

Always make sure to obtain products from reputable sources, and be cautious of any unrealistic claims or promises made by supplement manufacturers. Additionally, keep in mind that dietary supplements are not intended to diagnose, treat, cure, or prevent any disease.

Reference

https://www.firstpost.com/health/red-boost-powder-reviews-truth-behind-customer-reviews-and-testimonials-busted-12572992.html

‘Digital smell’ technology could mean you can send smells via online chats, scientists claim | Daily Mail Online

posted in: Media

‘Digital smell’ technology could mean you can send smells via online chats, scientists claim | Daily Mail Online

Fruity, woody, or minty! ‘Digital smells’ sent via electrodes placed inside your nose could let you transmit ODOURS in messaging and dating apps

  • Researchers claim to have created fruity, woody and minty ‘electric smells’
  • They did this by putting electrodes inside participants’ nostrils 
  • This stimulated electrical currents behind the nostril where neurons were found
  • However, critics say that smells might not have been created by electricity 

 

‘It is part of a whole, integrated virtual reality or augmented reality’, lead researcher Adrian Cheok who is the director of the Imagineering Institute in Malaysia told NBC.

‘So, for example, you could have a virtual dinner with your friend through the internet. You can see them in 3D and also share a glass of wine together’, he said.

Researchers created ten different odours for the 31 participants involved in the research.

Dr Cheok believes that one day odours will be sent in digital form over the internet – although he says that it might still be decades away.

The recipient could receive them by wearing glasses or goggles with electrodes in them.

‘The next stage is to produce it in a more controlled manner, and this will allow for people to develop software and products to generate electric smell’, Dr Cheok says.

He believes it could also restore smell to people who have lost it due to illness or an accident.

However, critics say that smells might not have been created by electricity.

Joel Mainland, a neuroscientist at the Monell Chemical Senses Centre told NBC that although it could be possible to create odours using electrical stimulation that might not have happened in this study.

‘If you are asking someone if something smells, they have a strong bias to say yes even where there is no odor’, he said.

Researchers in Malaysia claim to have created fruity, woody and minty 'electric smells' by putting electrodes inside participants' nostrils (stock image) 

Earlier this week, scientists said that zapping the brain by placing electrodes inside the nostrils could bring back someone’s lost sense of smell.

Being able to regain smell would be a breakthrough for millions, as figures estimate up to five per cent of people are unable to process scents.

Doctors at Massachusetts Eye and Ear tested the method on five patients who could already smell. It is the first time the sense has been stimulated this way.

The scientists believe the results open the door for a cochlear implant for the nose.

By placing electrodes in the nose, the nerves in the olfactory bulb were stimulated, and information was sent to the deeper regions of the brain.

Some cases of loss of smell can be treated by caring for an underlying cause, such as blocked sinuses or swelling, where the nasal passage is obstructed and smells can’t reach the brain.

In more complicated cases, the sensory nose may be damaged due to head injury, a virus or ageing, which can lead to anosmia – complete loss of smell.

There are currently no proven therapies for this, but the study proves there are options on the horizon.

‘Digital smell’ technology could mean you can send smells via online chats, scientists claim | Daily Mail Online

posted in: Media

‘Digital smell’ technology could mean you can send smells via online chats, scientists claim | Daily Mail Online

By Chris Mahon, Wednesday, 28 November 2018 – 1:53PM

Of all the useless projects undertaken by humanity, few have been more difficult, futile, and unpleasant than artificially creating smell, either through electrical impulses or by pumping in smells directly into a room (like the ill-fated Smell-O-Vision). Though smells can trigger emotions and even memories, nobody is really clamoring for a piece of technology that lets you smell someone you’re video-chatting with or sample a catalog of virtual smells (unless it’s one of those fancy air fresheners). Nevertheless, a team of researchers in Malaysia is forging ahead with digital smell technology, and they claim to have made some progress.

During the experiments, 31 participants had an electrodes inserted in their nostrils, which stimulated the receptors in the nose that send signals to the brain to create a sensation of smell. According to the Imagineering Institute, which conducted the study, the researchers were able to evoke 10 different artificial scents, though they weren’t able to control which one the participants smelled.

According to Adrian Cheok, one of the researchers associated with the study: “It’s not just about the smell. It is part of a whole, integrated virtual reality or augmented reality. So, for example, you could have a virtual dinner with your friend through the internet. You can see them in 3D and also share a glass of wine together.”

However, some scientists have doubted the findings of the study. One of them is Charles Spence, of the University of Oxford, who told Mach: “Any everyday smell will probably activate tens or hundreds of receptors. If you have only got one electrode in the nose, no matter what frequency rate or intensity (of electrical current you use) you are not going to be able to stimulate enough receptors to deliver a (perception).”

Joel Mainland, of Monell Chemical Senses Center in the United States, also pointed out that people may believe they can smell a faint odor when they’re told they should be smelling one. According to Mainland, the Malaysia study doesn’t adequately account for this issue.

Either way, we’re not holding our breath (or noses) for the day when you can email someone the scent of a sandwich.

Flower Delivery with Blossoming Elegance

Flowers are more than simply a transaction. It’s an opportunity to express emotions and celebrate special occasions and lift spirits. Flower delivery is more than the mere logistics of it; it’s about making arrangements that exude class and class. In this post, we delves into the intricate process of sending flowers with blooming beauty, from selecting the perfect flowers to making sure that the presentation is perfect.

The Flower Delivery Introduction

Flowers have been long admired because of their ability to express sentiments and emotions. It doesn’t matter if it’s to express the sentiments of sympathy, love or happiness flowers can be a universal language that is beyond words. Therefore, the act of delivery of flowers has a significant significance both in professional and personal situations. From weddings to birthdays, funerals to graduations, flowers serve as a key element in the celebration of the important events in life.

Elegance is the most important aspect of a successful flower delivery in Lahore. It’s not about the number or the variety of flowers; it’s about a beautiful arrangement that displays the taste, style and a keen eye for the smallest of details. An arrangement that’s elegantly designed is able to engage all the senses while leaving an unforgettable impression on the person who receives it.

Selecting the Best Flowers

The first step to deliver elegant flowers is choosing the perfect flowers. Flowers have different meanings, therefore it is important to think about the occasion as well as the recipient’s preferences. Roses, for instance, are associated with romance and love, which makes the perfect choice for anniversaries as well as Valentine’s Day. However, the lily symbolises the purity of innocence which makes the perfect choice for weddings as well as ceremonies of religious significance.

Knowing the language of flowers lets you design arrangements that speak to the person receiving it at an emotional level. Take into consideration the color, scent and meaning of every flower to ensure that your arrangement conveys the message you want to send.

the art of Flower Arrangement

After you’ve selected the perfect flowers, now it’s time for you to place them in a manner that oozes elegance and class. The art of flower arrangement requires more than simply placing the flowers into a vase. the art of floral arrangement requires knowledge, imagination and an eye for style. The first step is to choose the focal point of your arrangement, like an impressive, striking flower or a striking accessory.

Then, think about the principles of proportion, balance, and harmony while arranging your bouquet. Try experimenting with various textures, colors and heights to add visual interest and depth. Don’t be uneasy mixing and matching various types of foliage and flowers to enhance your arrangement.

The role in Elegance for Flower Delivery

Elegance transforms a basic arrangement into a masterpiece. It’s the attention to details and the precise arrangement, and the overall design that set the most elegant bouquet above the rest. If done correctly elegantness enhances the user’s experience, creating feelings of appreciation, admiration and joy.

No matter if it’s an individual stem rose or an extravagant centerpiece, each flower arrangement can be an exquisite work of art. By selecting only the best flowers and placing them in a thoughtful manner it is possible to create stunning moments that will be remembered and treasured.

The Power of Scent: How to Use Smells in Your Marketing Strategy

As businesses continue to innovate and look for new ways to attract customers, one approach that is gaining attention is the use of scent marketing. Scent marketing is the process of using smells to promote a brand, product, or service, and it can be an incredibly effective tool in your marketing arsenal.

Smells are powerful triggers that can evoke emotions, memories, and even influence behavior. When you walk into a bakery and smell fresh bread, for example, it can make you feel hungry and entice you to buy a loaf. Similarly, the scent of pine needles can evoke memories of Christmas, and the smell of freshly cut grass can make you feel calm and relaxed.

Here are some tips on how to incorporate scent marketing into your business strategy:

Identify your brand’s scent: Every brand has a unique personality, and your scent should reflect that personality. For example, a gym might use the scent of peppermint to promote energy and focus, while a luxury hotel might use lavender to promote relaxation and comfort.

Use scents strategically: Scents can be used to create a mood, enhance the customer experience, or even mask unpleasant odors. For example, a car dealership might use the scent of leather to create a luxurious atmosphere, while a hospital might use the scent of eucalyptus to mask the smell of antiseptics.

Experiment with different scents: Just like any other marketing strategy, scent marketing requires experimentation and testing. Try out different scents to see which ones resonate with your customers and help achieve your goals.

Be considerate: While scents can be powerful marketing tools, it’s important to be considerate of others. Some people may have allergies or sensitivities to certain smells, so it’s important to use scents in moderation and avoid overpowering customers click this link here for more information.

Incorporating scent marketing into your strategy can be a unique and effective way to stand out in a crowded market. By identifying your brand’s scent, using scents strategically, experimenting with different scents, and being considerate, you can create a memorable and engaging experience for your customers.

Zapping the Olfactory Bulb Produces Phantom Smells | The Scientist Magazine(R)

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Zapping the Olfactory Bulb Produces Phantom Smells | The Scientist Magazine(R)

Researchers envision a cochlear implant–like device for the nose to give people with impaired olfaction a sense of smell.

 

By SHAWNA WILLIAMS Nov 27, 2018
The sensation of perceiving a smell can be induced in people by using electrodes to stimulate the brain’s olfactory bulb, researchers report today (November 27) in the International Forum of Allergy & Rhinology. The results, they suggest, are a proof of concept that it would be possible to develop an “olfactory implant system” to aid people with an impaired sense of smell, known as anosmia.

 

“Our work shows that smell restoration technology is an idea worth studying further,” says coauthor Eric Holbrook of Massachusetts Eye and Ear Infirmary in a press release. “The development of cochlear implants, for example, didn’t really accelerate until someone placed an electrode in the cochlea of a patient and found that the patient heard a frequency of some type.”

Holbrook and colleagues enrolled five subjects in the study who were able to smell. Three of them reported perceiving odors not actually present when the researchers stimulated different parts of their olfactory bulbs with electrodes inserted through the nose, a procedure the study authors say caused “minimal discomfort.” Subjects described the smells as “onion-like,” “antiseptic-like,” “sour,” “fruity,” or simply “bad.”

The finding follows a report earlier this year that electrically stimulating structures high up in the nasal cavity produced smell sensations. The scientists who conducted that study at Malaysia’s Imagineering Institute aim to one day transmit smells electronically, reportes IEEE Spectrum—for example, to give restaurant-goers a whiff of dishes on the menu as they decide what to order.

 

See “Regularly Whiffing Essential Oils Can Retrain Sense of Smell

As in the Massachusetts Ear and Eye study, the Imagineering Institute researchers weren’t able to control which odor the subjects perceived. The Malaysian team suggests the digital smells could be transmitted through a noninvasive headset, rather than with electrodes up the nose, which their volunteers found quite uncomfortable. As coauthor Kasun Karunanayaka tells IEEE Spectrum, “A lot of people wanted to participate, but after one trial they left, because they couldn’t bear it.”

Future video chats might include smell along with sight and sound

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Future video chats might include smell along with sight and sound

Future video chats might include smell along with sight and sound

Imagine receiving a video chat from a friend that shows him behind a grill, barbecuing some burgers and franks. Now imagine being able to smell that pleasurable BBQ aroma through your phoneAccording to NBC News, digital smell technology is something that we could all be experiencing in the future. In Malaysia, experiments were recently conducted on 31 test subjects. The scientists working on the project had to place electrodes inside the noses of all 31 volunteers.
The electrodes transmitted weak electrical currents into neurons found above the nostrils. These neurons send impulses to the brain, which create the sense of smell. With the electrical impulses, the researchers were able to get the subjects to smell virtual recreations of ten different odors including fruity, woody and minty. Unfortunately,  the scientists could not control which of the smells were experienced by the subjects.
According to one of the scientists, Adrian Cheok, the technology could eventually be used to send smells over the internet with electrodes replaced by goggles. After all, not too many consumers would be willing to put electrodes in their nose every time they are in the middle of a video chat.
Recently, a product called Cyrano was marketed as a digital scent speaker, able to produce different smells on command from a smartphone app. But critics called it a high-tech air freshener. As long as there are scientists willing to work on transmitting odors, eventually there could be a time when sending smells over a smartphone is as easy as sending a text or email.
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