Vegetables Can Taste Like Chocolate by Adrian Cheok, Director of Imagineering Institute

Professor Adrian David Cheok gave a talk in Kuala Lumpur to Digi Telecommunications on their annual innovation day event.

Adrian David Cheok is Director of the Imagineering Institute, Malaysia, and Chair Professor of Pervasive Computing at City University London.

He is the Founder and Director of the Mixed Reality Lab, Singapore. His research focuses on multi-sensory internet communication, mixed reality, pervasive and ubiquitous computing, human-computer interfaces, and wearable computing. Today he talks about how the internet connects us and what we can do by blending reality, our senses, and the internet.

Speech at Design & Emotion Conference in Amsterdam

Professor Adrian David Cheok was invited to be a thought leader at the 10th Conference on Design & Emotion held in Amsterdam this year from September 27 to 30.

The International Conference on Design & Emotion is a forum held every other year where practitioners, researchers and industry leaders meet and exchange knowledge and insights concerning the cross-disciplinary field of design and emotion, such as social science, humanities, engineering, computer science, HCI, psychology, cognitive science, health sciences, marketing and business.

Design & Emotion went from being the rookie in the field to –and this sounds scary– belonging to the establishment. This 10th edition is an excellent moment to discuss the next 15 years. The Design & Emotion community has proven to be dedicated and committed, the ideal group in a relevant discussion like this. Therefore,The conference invited 8 thought leaders to host theme oriented sessions, exploring and discussing future directions, with which we aim to define a new framework for the mission statement for the next 15 years.

The theme of the first thought leader session is “Enhancing everyday life”, hosted by thought leaders Adrian Cheok and Jodi Forlizzi. They explored how design can cultivate, enrich, or even enhance the way we live our lives. During the session, Adrian gave a talk about his research on multisensory communication and mixed reality.

Adrian David Cheok, Keynote Speaker of Brainy Tongue Conference

Brainy Tongue

Keynote Speaker, Adrian David Cheok, Brainy Tongue Conference, “Sensory Logic of the Gastronomic Brain”, a workshop to explore the interface between neuroscience and cooking, an exceptional hands-on meeting where the world’s leading scientists and chefs will research the mysteries of perception through interactive seminars and sensory experiments. The event will be co-organised by three Spanish entities: the Centre for Genomic Regulation (Barcelona), Mugaritz (San Sebastian) and the Basque Culinary Center (San Sebastián). The meeting will take place at the Basque Culinary Center in autumn of 2016. The workshop aims to bring the together prominent scientists and chefs for two and a half days, in order to generate hypotheses and new principles to be exploited at the dining table.

Adrian Cheok Keynote Speaker of MobileHCI 2016

Adrian Cheok will be giving a keynote speech at MobileHCI this year held in Florence, Italy on 6-9 Sept 2016.

Screen Shot 2016-05-24 at 14.56.43


MobileHCI 2016: the 18th International Conference on Human-Computer Interaction with Mobile Devices and Services which is the premier forum for innovations in mobile, portable and personal devices and with the services to which they enable access.

Adrian Cheok will be giving keynote speech at Visual SG 2016 Singapore Science Center

Professor Adrian David Cheok will be giving a keynote speech at Visual SG 2016 Forum in the Singapore Science Center.

Speech Title: Everysense Everywhere Human Communication

Venue: Maxwell Auditorium, Singapore Science Center

Date: 1.30pm, 22 July 2016



Visual SG is South East Asia’s signature Visualisation Festival. The Festival profiles data
science through its bold emphasis on the visual aesthetics, insights and narratives that reside
in data. Envisaged as both a serious study and playful showcase, Visual SG presents a full
on visual spectacle of data through the lens of artistic and creative expression. Through its
line-up of interactive displays, forums and workshops, Visual SG not only raises awareness of
the burgeoning field of big data, it also aims to provoke conversations on the significant role
of data analytics in today’s business and societal contexts.
Now into its third year, the Festival seeks to expand in scope and geographical reach. As
Visual SG makes connective strides in linking up to other regional festivals such as the Festival
of Scientific Visualisation in Japan, the Centre projects that Visual SG has the potential to
become Asia’s premier Visualisation Festival. Science Centre Singapore is thus seeking
strategic partnerships and alliances to develop and brand Visual SG as Asia’s best focal point
celebration of data science.
The theme for Visual SG this year is “Beauty in Patterns”. There is rich data intrinsic in both
natural patterns as well as man-made permutations. Adapting from this, the Industry forum
will explore the various trend shifts in big data, open data and data analytics and how these
add up to make us more connected and smart!

Adrian Cheok Keynote Speaker of iUSEr 2016


Adrian David Cheok is Chair Professor of Pervasive Computing at City University London, and currently helms the Imagineering Institute of Iskandar Malaysia as Director. He has extensive experience in mixed reality, real-time systems, embedded computing, wearable computers, fuzzy systems and power electronics.

His work has been highly recognized. Some of his impressive accolades include the Hitachi Fellowship, Microsoft Research Award for Gaming and Graphics, SIP Distinguished Fellow Award, and first prize in the Milan International InventiON competition. He was also elected as World Economic Forum Young Global Leader, and as a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA), an organisation committed to finding innovative practical solutions to today’s social challenges.

Part of his initiative in providing alternatives to solving today’s social challenges has seen him involve in unconventional collaborations with Nike, National Oilwell Varco, Ministry of Defence, VF Corporation and many others. His research has also seen him produce boundary breaking inventions such as “Human Pacman”, “Magic Land”, “Metazoa Ludens and “Kissenger”.

Therefore, it will be a great miss if you do not catch him in the upcoming i-USEr 2016. It is time to unbound yourself to extraordinary HCI applications by learning from the Master himself.

Adrian Cheok is invited to be keynote speaker of REKA2016 Conference


The 2nd International Conference on Creative Media, Design & Technology (REKA2016) will be held at Universiti Sains Malaysia, Penang, MALAYSIA on 26 & 27 Sept 2016. Professor Adrian David Cheok has been invited to be the keynote speaker for this conference.

In REKA2016, researchers will gather to overview the current issues in the field of Creative Media, Design and Technology, to discuss and analyze the best practices of the implementation of strategies, programmes and methods in this fields, and to exchange opinions on the impact of Creative Media, Design and Technology on education and creative industries.

Keynote speech at Wearable Technology Conference, London

Adrian Cheok gave a talk at the Wearable Technology Conference in London. The Wearable Technology Show is the biggest event for wearables, augmented reality & IOT. Leading experts in wearable technology from around the world gather at this event to discuss and demonstrate the latest products in the industry.

Adrian Cheok speaking at MaGICXpert: Knowledge Sharing Session, UTM

Professor Adrian Cheok will be giving a special talk at the MaGICXpert: Knowledge Sharing Session 01/16 at UTM tomorrow!

utm talk

Special session with MaGICXpert from Imagineering Institute:

Professor Dr Adrian David Cheok

Title – Everywhere, Everysense Communication

Professor Dr Anton Nijholt

Title –  Towards Humor in Smart Environment

Seminar Hall N28a – Faculty of Computing Universiti Teknologi Malaysia, Skudai, Johor 81310

Organisers: MaGICX, CGMA, Faculty of Computing & Imagineering Institute

MaGIC-X, Iskandar Malaysia’s Media and Games Innovation Centre of Excellence is a setup, tailor-made to offer industry players/SMEs/clients technical expertise/consultation, research/product development, business development, publishing, marketing and/or training in producing commercially viable Games and Gamification related products/services. Aspires to create an environment that contributes toward talent development, industry promotion, knowledge-sharing and international collaboration; MaGIC-X’s credits include projects related to augmented reality, mixed and virtual environment, image processing, computer vision, multimedia software engineering, medical computing, computer interaction, human interface, usability, animation and creative technology, speech and signal processing, visualization, multimedia and software innovation, and emerging technology.

1 2 3 4 5 6 11