A big step to bring augmented reality to the mass market

This new web app is in my opinion going to be a game changer for augmented reality. Forget all the programming and learning about tracking. This app will allow the mass market to put augmented contents onto books and paper. From the start “Magic Books” were the dream of Augmented Reality researchers, and now we are basically at that point in mass market.

The Layar Creator. A self-service web application for publishers to
activate print pages with digital content.