Mugaritz Is Developing Smartphone Smellovision

posted in: Media


Monday, February 3, 2014, by Paula Forbes


[Photos: ScenteeMugaritz]

Chef Andoni Luiz Aduriz of Spain’s three Michelin-starred restaurant Mugaritz is developing a way for diners to smell his food via cellphone, the chef announced at Madrid Fusion last week. Aduriz is working with City University London’s professor Adrian Cheok to develop scents to be used with an add-on device that is operated by the app Scentee.

According to a press release, the app “permit[s] the user to virtually prepare a recipe from the restaurant; the aroma from the finished dish is then released from the phone.” Neat? Cheok tells Fine Dining Lovers that this kind of smellovision “opens up new vistas for people around the world who may not have had the opportunity to physically dine in the restaurant to virtually experience the real smell of gourmet food prepared by one of the world’s top restaurants and chefs.”

It’s unclear when the Mugaritz scents will become available, but the technology is around now. The Scentee device retails for about $35 and cartridges are $5, which, while a little pricey, is still cheaper than going to Spain. The app itself, available for iPhone and Android, is free.