Brainstorming Doesn’t Really Work: The New Yorker

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Jones’s explanation is that scientific advances have led to a situation where all the remaining problems are incredibly hard. Researchers are forced to become increasingly specialized, because there’s only so much information one mind can handle. And they have to collaborate, because the most interesting mysteries lie at the intersections of disciplines. “A hundred years ago, the Wright brothers could build an airplane all by themselves,” Jones says. “Now Boeing needs hundreds of engineers just to design and produce the engines.” The larger lesson is that the increasing complexity of human knowledge, coupled with the escalating difficulty of those remaining questions, means that people must either work together or fail alone. But if brainstorming is useless, the question still remains: What’s the best template for group creativity?

Brainstorming Doesn’t Really Work : The New Yorker

This very interesting article in the New Yorker succinctly summarizes why interdisciplinary fields are the most interesting in today’s society. This is because we have effectively solved most human and technology problems that are important in the industrial age of the 20th century. In the 21st century the remaining problems are very challenging, and are at the boundaries of disciplines. This is why areas such as media design are much more interesting that traditional disciplines. When I used to read some of the research output or attend some faculty talks in my Electrical and Computer Engineering department, I found most of it mind-numbingly boring. The kind of academic papers and research topics that were so incremental and of almost no interest or impact to general society. Now I find I am constantly challenged and amazed and presented with new ideas by both faculty and students who come from diverse areas such as design, business, management – and technology as myself. I still find hard core geeky hacking interesting for myself, but now I know the problems in society that all of society talks about are the most interesting and most important.

Meta Cookie

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I have been teaching a class on multi-sensory communication, with a focus on how smell and taste can be used for a new generation of communication media. Smell and taste are senses which are highly affected and cross related with the other senses such as vision and sound. This work, made in Japan, which I showed in the class changes the appearance and smell of a plain cookie, and the person can experience a different flavor.

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