Touching technology in the flash

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By GOVTECH SINGAPORE – 15 March 2017

https://www.tech.gov.sg/TechNews/Innovation/2017/03/Touching-technology-in-the-flash

 

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Dr Anders Ynnerman moves his hands over the images on the touchscreen, slicing, dicing and rotating, revealing layer upon layer of skin, muscle and bone.

The audience watches in awe.

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Dr Anders Ynnerman, director of Sweden’s Norrköping Visualisation Centre, is a scientific visualisation expert.

They’re looking at a full-body scan of a traffic accident victim, and they can see every injury in larger-than-life detail, including the cause of death: a broken neck, caused by a blow to the head.

Dr Ynnerman, a scientific data visualisation expert and the director of the Norrköping Visualisation Centre in Sweden, was speaking at a session on virtual and augmented reality (AR/VR) at EmTech Asia.

The conference, organised by the MIT Technology Review to explore global emerging technologies, was held in Singapore from 14-15 February 2017.

These full-body scans or ‘virtual autopsies’, he said, are treasure troves of medical data; he takes great care to present them with the utmost respect for the persons who died under tragic circumstances.

Touched by Data

The datasets are generated through computerised tomography (CT) scans, which produce around 25,000 slices of data that together form a full virtual replica of the human patient.

Dr Ynnerman uses mathematics and computer graphics to combine these slices into a huge block of data that can be visualised in three dimensions, and manipulated using touch interfaces.

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Dr Ynnerman dissecting the appeal of touching datasets in the form of 3D graphics.

The technology is clearly a huge boon for medical schools and hospitals.

But he quickly realised its potential for communicating science to the general public. His team has gone on to scan all manner of museum artefacts, including Egyptian mummies, fossils and a wide range of animal specimens.

They have placed touchtable devices in museums around the world — including the Science Centre Singapore —  for visitors to interact and play with the data.

“We’ve gone from very basic mathematical principles all the way out into the museum gallery. I see children exploring scientific data. When they interact with it they’re getting interested in the content, but they’re also getting interested in the technology.”

Dr YnnermanìI added: ” That’s the best reward you can get as a professor. Seeing kids playing with your stuff is much more important than getting citations and papers!”

Kissed by innovation

Also speaking at the session was Dr Adrian David Cheok, director of the Imagineering Institute in Malaysia and Chair Professor of Pervasive Computing at the City University of London.

(Dr Cheok was formerly a professor at the National University of Singapore, where he founded the Mixed Reality Lab; it has since moved to London.)

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Dr Adrian Cheok, Director of the Imagineering Institute in Malaysia.

Because non-verbal interactions make up a large part of how humans communicate, talking to someone over the internet still pales in comparison to meeting him or her in person, said Dr Cheok.

Thus, his goal is to develop tools that let us perceive the world through the internet using all of our five senses including touch, taste and smell.

“In the future, we’ll move from the age of information, where we are today, into the age of experience,” he said.

“You can share any experience through the internetóyou can feel, taste and smell what it’s like to be anywhere in the world.”

His group has developed a range of devices aimed at letting you do just that.

For those who crave touch, there is the Huggy Pajama, a wearable device that lets parents and children exchange virtual hugs.

More recently, the group introduced the Kissenger, which does exactly what you think it does — the silicon lip-like device connects to your smartphone and lets you kiss someone over the internet.

Smells like Tech spirit

Besides touch, the senses of taste and smell are also powerfully evocative.

“Taste and smell are directly intermingled with the limbic system of the brain, which is responsible for emotion and memory,” said Dr Cheok.

“For example, smell can trigger a memory of your grandmother, or trigger an emotion — it can make you feel happy or sad if the same smell has done that in the past.”

Engineering taste and smell, however, is no trivial task.

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An audience member getting up-close with one of Dr Cheok’s devices for a multi-sensory experience over the Internet.

Dr Cheok’s team has developed smartphone devices that let users send their friends smells over the internet; these involve the use of an atomiser and scent cartridges. But such devices have drawbacks — only one smell can be sent per cartridge, and cartridges have to be replaced once they run out of scent.

Thus, instead of resorting to chemicals, Dr Cheok is working on ways to directly stimulate the tastebuds or olfactory (smell) receptors.

By placing an electrode on your tongue, for example, he can deliver electrical signals that make you taste something sour; yet another device generates a sweet taste by stimulating the appropriate receptors on the tongue with heat.

Similarly, the team has also tried to electrically stimulate the olfactory receptors inside the nasal cavity to recreate smells.

Wearing this device, however, is still a little uncomfortable.

Although such devices may not be available on the mass market just yet, Dr Cheok believes that it is only a matter of time before they find their way into our homes.

“People really want to experience all of the five senses — they want to be able to have dinner with their grandmother even if she’s on the other side of the world.”

Inventan prototipo para recrear un beso a larga distancia

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By CUBADEBATE – 12 marzo 2017

Inventan prototipo para recrear un beso a larga distancia

Kissenger. Photo taken from ERIZOS.

Kissenger. Photo taken from ERIZOS.

Computer expert Adrian David Cheok has created the Kissenger prototype, an invention that will allow long-distance kissing, according to the BBC .

According to Cheok, who heads the Imagineering Institute in Nusajaya Johor , Malaysia, while the initial idea was a device to connect families, “the greatest interest comes from couples” living separately.

“The initial prototype was born in 2003 and after several tests, in 2015, they reached the current design, consisting of a phone casing that connects to the audio jack of the iPhone, iPod or iPad,” he explained.

The creator said that the application will only be available for devices that have the iOS operating system and although the device is in its prototype phase, it is expected that by the end of the year will hit the market.

Kissenger comes from the combination of ‘Kiss’ (kiss) and ‘ssenger’ (short for messenger).

For affective communication to take place, the two participants must have the device and download the application.

The phone is inserted into the holder which contains a silicone area with high precision force sensors capable of measuring the force exerted by the lips during the kiss.

Then, through the application, the device sends this data in real time to the recipient’s device.

(With information from Prensa Latina)

Gadget te permitirá besar a tus seres queridos pese a distancia

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By UnoTv – 09/03/2017

http://www.unotv.com/noticias/portal/negocios/detalle/gadget-permitira-besar-tus-seres-queridos-pese-distancia-023298/

Kissenger es el nombre del gadget que permitirá besar a seres queridos aunque se encuentren en partes distintas del mundo. El nombre es la combinación de la palaba “kiss” (beso) y “-ssenger” (abreviatura de Messenger, que quiere decir mensajero).

Las dos personas que deseen “intercambiar” besos, deben contar con el dispositivo y descargar la aplicación. El teléfono debe ser introducido en el gadget, el cual tiene silicona con sensores de fuerza de alta precisión, los cuales miden la fuerza que utilizamos en los labios durante un beso.

Esos sensores mandan los “datos” a la app del celular, el cual los transmite gracias a Internet, en tiempo real al otro celular.

Adrian David Cheok, creador del Kissenger, le dijo a la BBC que el dispositivo está en su fase de prototipo pero se espera que a finales de 2017 salga al mercado. La aplicación solo estará disponible para dispositivos con el sistema operativo iOS

Según reporta la publicación, el precio estaría cerca de los 100 dólares.

El gadget tiene silicona con sensores de fuerza de alta precisión. Foto: Imagineering Institute

 

Estará disponible solo para sistema operativo iOS. Foto: Imagineering Institute

¿Te animarías a besar así? Qué es el Kissenger y cómo funciona

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By T13 – Miércoles 08, Marzo 2017

http://www.t13.cl/noticia/tendencias/tecnologia/te-animarias-besar-asi-es-kissenger-y-como-funciona

 

El Kissenger es un gadget que se conecta al teléfono inteligente y simula besos que pueden ser enviados a cualquier parte del mundo. Se espera que salga al mercado a fines de esta año con un costo de US$100.

Crédito: BBC Mundo

¿Podrá el Kissenger acercar a las personas a la distancia?

 

“Besos por celular”, dice el tema musical de Spaghetti del Rock de la banda argentina Divididos.

Y todo parece indicar que los desarrollos tecnológicos quieren llevar al envío de un beso por el teléfono a un terreno más avanzado: el de sentirlo.

El Kissenger es un gadget que resolvería este problema que atraviesan las parejas que mantienen relaciones a larga distancia, a familiares que viven en diferentes países y, por qué no, conectar a fans con sus ídolos en cualquier parte del mundo.

“Cuando era niño tenía a mis abuelos a una cuadra de mi casa, pero no todos corren con la misma suerte y eso me motivó a pensar en un dispositivo para conectar a las familias”, describió Adrian David Cheok, profesor de computación y creador del Kissenger.

De todos modos, Cheok le contó a BBC Mundo desde Malasia que “el mayor interés proviene de las parejas” que viven separadas.

El nombre Kissenger surge de la combinación de “Kiss” (beso, en inglés) y “ssenger” (abreviatura de messenger: mensajero).

El Kissengger promete que los besos que se envían por teléfono se puedan también sentir.

¿Cómo funciona?

Para que la comunicación afectiva se concrete, los dos participantes deben tener el Kissenger y descargar la aplicación.

El teléfono se introduce al artilugio que contiene un área de silicona con sensores de fuerza de alta precisión.

Estos sensores tienen la capacidad de medir la fuerza que ejercen los labios durante el beso.

Entonces, el dispositivo envía estos datos a la app del teléfono que a su vez los transmite por Internet en tiempo real al aparato del destinatario del beso.

El Kissinger también cuenta con sensores miniatura que reproducen los datos sobre la fuerza que ejercen los labios de quien envía el beso.

Y de esta manera, el Kissinger crea una sensación de beso realista.

El Kissenger cuenta con sensores que captan la fuerza de los besos y mandan los datos a la app para que sean transmitidos.

Apariencias

El Kissenger no siempre tuvo este tamaño y forma.

“El dispositivo inicial nació en 2003. Era un cabeza con labios y la verdad tenía un aspecto espeluznante“, le dijo Cheok a BBC Mundo.

Después de varias pruebas, en 2015 llegaron al diseño actual del Kissenger: una una carcasa de teléfono que se conecta a la toma de audio del iPhone, iPod o iPad, y cuya app solo estará disponible para los dispositivos que cuenten con el sistema operativo iOS.

Según Cheok, que dirige el Imagineering Institute en Nusajaya Johor, Malasia, el dispositivo está en su fase de prototipo pero espera que a fin de año salga al mercado.

¿Su precio? cerca de US$100, “o tal vez menos”, señaló su creador quien aseguró que recibe al menos 30 pedidos diarios de todo el mundo para conseguir el dispositivo.

Habrá que esperar entonces para experimentarlo. Pero, ¿te animarías a besar así?

¿Te animarías a besar así? Qué es el Kissenger y cómo funciona

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By BBC Mundo – 8 marzo 2017

http://www.bbc.com/mundo/noticias-39207456?post_id=627927107_10154351016672108

Una mujer besa el dispositivo
¿Podrá el Kissenger acercar a las personas a la distancia?

 

“Besos por celular”, dice el tema musical de Spaghetti del Rock de la banda argentina Divididos.

Y todo parece indicar que los desarrollos tecnológicos quieren llevar al envío de un beso por el teléfono a un terreno más avanzado: el de sentirlo.

El Kissenger es un gadget que resolvería este problema que atraviesan las parejas que mantienen relaciones a larga distancia, a familiares que viven en diferentes países y, por qué no, conectar a fans con sus ídolos en cualquier parte del mundo.

“Cuando era niño tenía a mis abuelos a una cuadra de mi casa, pero no todos corren con la misma suerte y eso me motivó a pensar en un dispositivo para conectar a las familias”, describió Adrian David Cheok, profesor de computación y creador del Kissenger.

De todos modos, Cheok le contó a BBC Mundo desde Malasia que “el mayor interés proviene de las parejas” que viven separadas.

El nombre Kissenger surge de la combinación de “Kiss” (beso, en inglés) y “ssenger” (abreviatura de messenger: mensajero).

KissengerDerechos de autor de la imagenIMAGINEERING INSTITUTE
Image captionEl Kissengger promete que los besos que se envían por teléfono se puedan también sentir.

¿Cómo funciona?

Para que la comunicación afectiva se concrete, los dos participantes deben tener el Kissenger y descargar la aplicación.

El teléfono se introduce al artilugio que contiene un área de silicona con sensores de fuerza de alta precisión.

Estos sensores tienen la capacidad de medir la fuerza que ejercen los labios durante el beso.

Entonces, el dispositivo envía estos datos a la app del teléfono que a su vez los transmite por Internet en tiempo real al aparato del destinatario del beso.

El Kissinger también cuenta con sensores miniatura que reproducen los datos sobre la fuerza que ejercen los labios de quien envía el beso.

Y de esta manera, el Kissinger crea una sensación de beso realista.

KissengerDerechos de autor de la imagenIMAGINEERING INSTITUTE
Image captionEl Kissenger cuenta con sensores que captan la fuerza de los besos y mandan los datos a la app para que sean transmitidos.

Apariencias

El Kissenger no siempre tuvo este tamaño y forma.

“El dispositivo inicial nació en 2003. Era un cabeza con labios y la verdad tenía un aspecto espeluznante“, le dijo Cheok a BBC Mundo.

Después de varias pruebas, en 2015 llegaron al diseño actual del Kissenger: una una carcasa de teléfono que se conecta a la toma de audio del iPhone, iPod o iPad, y cuya app solo estará disponible para los dispositivos que cuenten con el sistema operativo iOS.

Según Cheok, que dirige el Imagineering Institute en Nusajaya Johor, Malasia, el dispositivo está en su fase de prototipo pero espera que a fin de año salga al mercado.

¿Su precio? cerca de US$100, “o tal vez menos”, señaló su creador quien aseguró que recibe al menos 30 pedidos diarios de todo el mundo para conseguir el dispositivo.

Habrá que esperar entonces para experimentarlo. Pero, ¿te animarías a besar así?

The Relevance of Print Marketing in the Digital Age

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In an era dominated by social media, email campaigns, and online ads, print marketing might seem outdated. However, print media has continued to prove its relevance, offering unique advantages that digital platforms can’t fully replicate. From tangible customer experiences to enhanced brand credibility, print marketing can be a powerful tool when integrated strategically with digital efforts. Here’s why print marketing remains relevant in the digital age, and how businesses can leverage it to boost their marketing strategies.
1. The Tangibility Advantage

One of the biggest benefits of print marketing is its physical presence. Unlike digital ads that disappear with a click, printed materials such as brochures, flyers, and magazines are tangible. They create a lasting impression simply because they can be held, seen, and stored. Studies show that people remember information better when they read it on paper rather than on screens, which is known as the “paper effect.”

In a world where digital ads flood our screens daily, a well-designed printed piece can stand out and engage customers in a way that feels more personal and substantial.
2. Building Credibility and Trust

Print marketing often conveys a sense of credibility and trustworthiness. High-quality print materials such as magazines, direct mail, and well-crafted brochures are perceived as reliable and professional. When a brand invests in print, it demonstrates a commitment to quality, which can foster a deeper trust with potential customers.

Print media also bypasses the skepticism many consumers have toward online ads due to the rise of ad blockers and privacy concerns. Print allows businesses to communicate in a non-intrusive way, providing value through carefully curated and informative content that readers can engage with on their own time.
3. A Higher Engagement Rate

In the digital space, people are constantly bombarded with content, leading to “digital fatigue.” This makes it easy for online ads to be ignored or quickly forgotten. Print media, however, often receives more attention from readers. Magazines, direct mail, and catalogs are read more thoroughly than the average social media post or online ad, leading to higher engagement rates.

Print marketing also allows for creativity in formats. From textured paper and unique folds to scratch-and-sniff inserts, print enables marketers to craft an interactive experience that digital mediums struggle to match. These tactile elements can significantly enhance engagement by making the reading experience memorable and unique.
4. Effective Targeting through Direct Mail

Direct mail is a prime example of how print marketing can target specific customer groups effectively. With advancements in data analytics, businesses can send personalized messages and promotions directly to their audience’s doorsteps. Research shows that direct mail is still a popular marketing channel, with many consumers preferring it over digital channels. In fact, studies indicate that direct mail has a higher response rate than email, likely because it’s less common and feels more personal.

Direct mail also complements digital efforts by providing a physical reminder of a brand’s message, encouraging recipients to explore products or services online. For instance, sending a promotional postcard with a QR code or URL can seamlessly bridge the gap between print and digital.
5. Integration with Digital Campaigns

In today’s world, a hybrid approach that combines print and digital marketing can yield impressive results. Many brands are effectively using print as a way to guide customers to their digital platforms. Integrating print with digital campaigns can take various forms:

QR Codes: Adding QR codes to printed materials allows readers to scan and instantly access digital content, such as videos, websites, or social media channels.
Social Media Handles and Hashtags: Print ads can encourage readers to follow brands on social media or participate in a campaign hashtag, linking offline engagement with online presence.
Augmented Reality (AR): Some brands have incorporated AR technology into print marketing, allowing customers to scan a printed page with their smartphones to unlock interactive content like 3D models or virtual try-ons.

This integrated approach reinforces brand messages across multiple platforms, offering consumers a consistent experience that spans both physical and digital spaces.
6. Capturing Local Markets with Print

Print marketing is also highly effective for businesses targeting local markets. Local newspapers, magazines, and community flyers are powerful tools for building brand awareness within specific regions. Businesses can sponsor local events, advertise in neighborhood publications, or distribute printed materials to nearby customers, reaching audiences who may be less active online.

For small businesses, print marketing offers a cost-effective way to engage with their community, build relationships, and increase visibility within their target area. A well-placed print ad in a community newspaper or a brochure left at a local café can build brand recognition and drive foot traffic.
7. Sustainability and Print Marketing

The sustainability of print marketing is a common concern, especially as more companies aim to reduce their environmental footprint. However, print marketing has made strides in becoming more eco-friendly. Many businesses now use recycled paper, eco-friendly inks, and sustainable production methods to minimize their impact. Additionally, print materials are often created with longer lifespans in mind, especially compared to online ads that are viewed and then forgotten within seconds.

Companies committed to sustainability can communicate these values through printed materials that emphasize recycled materials, which can actually enhance brand perception among eco-conscious consumers. The move towards green print marketing allows businesses to benefit from print’s advantages while maintaining environmental responsibility.
8. Measuring Print Marketing Effectiveness

While measuring digital marketing performance is straightforward thanks to analytics tools, print marketing metrics require different approaches. Businesses can still effectively track print campaigns by using methods such as:

Unique Promo Codes: Assigning a specific discount code for each printed piece to track conversions from that campaign.
Dedicated Landing Pages: Creating a unique URL linked to print ads that allow marketers to monitor traffic specifically generated by print.
QR Codes: Including scannable QR codes that link to specific offers or product pages, helping gauge the engagement driven by print.

These tracking methods allow marketers to gather valuable data and insights, demonstrating the effectiveness of print campaigns within an omnichannel strategy.
The Future of Print Marketing in the Digital Era

As digital marketing continues to dominate, print marketing offers a refreshing change of pace, serving as a differentiator for brands that wish to stand out. While print alone may not be sufficient in today’s fast-paced environment, it complements digital channels in meaningful ways, creating a balanced marketing strategy.

By leveraging the tangibility, trustworthiness, and creativity of print, brands can connect with customers on a deeper level, capturing attention and inspiring action. In an age of digital clutter, print marketing remains a valuable asset, and when used strategically, it provides a powerful tool for building long-lasting customer relationships.
Conclusion

The relevance of print marketing from TheMarketingHeaven.com in the digital age lies in its unique ability to create tangible connections, build brand credibility, and integrate seamlessly with digital efforts. Print is no longer in competition with digital; rather, it enhances digital campaigns by offering an additional touchpoint that speaks to audiences in a different way. As businesses continue to explore the synergies between print and digital, print marketing will likely remain an enduring and effective component of the modern marketing mix.

Digital Smell Interface

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By Surina Hariri, Nur Ain Mustaffa, Muhd Khir Hafifi Muid, Sharon Kalu Joseph Ufere, Kasun Karunanayaka, Adrian David Cheok.

The digital stimulation of smell is considered as a useful step in expanding the technology related to multisensory communication. Previous methods for activating the sensation of smell chemically, has several disadvantages such as lower controllability, expensive, needed to be refilled, and being complex. In this project, we are researching on developing a new interface that can induce weak electrical pulses on the smell receptors and generate smell sensations (The concept of this interface is shown in Figure 01). We believe by using a weak electrical signal can excite the smell receptors and generate smell perceptions.

The sensitivity and effectiveness of electrical stimulation towards human smell receptors will be tested using a current controller device. The device as in Figure 2 is equipped with adjustable parameters; adjustable frequency and current to produce electrical pulses required. The stimulation process including putting a pair of customized silver electrodes inside the part of the nose where it touches the olfactory nerves.

Generally, the smell sensitive receptors are located near the olfactory bulb and nasal concha (The anatomy of the nasal conchae shown in Figure 3). There are three regions inside the nostrils called superior nasal concha, middle nasal concha and inferior nasal concha which are nearest to the olfactory receptors where stimulating electrode could be placed. Therefore, we mainly stimulate receptor cells in this area in purpose to trigger smell related perceptions in the human brain. The placement of electrodes will be done with a help of a medical expert in a way that electrodes would not come off quickly. These electrodes will be controlled by our own special designed circuit that can deliver few mili-amperes of current pulses to the smell sensitive cells.

In most of the olfactory system related studies examining electrical activity of the olfactory bulb, an adequate olfactory stimulus such as blowing odorous air into the nose has been used as a routine method of activating the olfactory bulb. Only few attempts has been made to do a electrical stimulation of the olfactory system. In 1961 Yamamoto has stimulated the human olfactory mucosa by electrical pulse to detect the bulbar potentials. Electrical stimulation (2 mA, 0.5 ms) of the human olfactory mucosa evoked a change in potential recorded from the frontal sector of the head. Ishimaru et al. has conducted an experiment in 1997. During that experiment the properties of the olfactory bulb potential evoked by electrical stimulation of the olfactory mucosa were studied in rabbits immobilized with d-tubocurarine. The evoked potential was a slow negative wave when recorded from the surface of the bulb. Therefore, this field is still remained as an untouched area for exploration of new possibilities until today. In 2002 Ishimaru et al. concluded that electrical olfactory evoked potential (EOEP) is suitable for electrophysiology. The relationship between the EOEP and Toyoda and Takagi’s perfumist’s strip method T&T olfactometry which is a standard Japanese means of psychophysical olfactometry are investigated. Electrical stimulation via bipolar electrodes (2mA, 0.5ms, 300 trials) is feed to the olfactory mucosa. 4 channels of EOEP are amplified, filtered (2 to 250Hz) and recorded. During electrical stimulation of right or left of the olfactory mucosa evoked an electrical olfactory evoked potential. However, there is no sense of smell occurred. Tali et al. also concluded that indiscriminate electrical stimulation of the olfactory mucosa does not produce olfactory perception but does alter activity in deep brain structures.

We hope in future, we will be able to develop a combined interface where we can effectively regenerate smell sensations digitally. This digital regeneration of smell will be useful for several industries like gaming, virtual reality, entertainment, online marketing, where people can create content, information, food related to smell that can be shared, learned, and experienced. In Medical industry this research will be useful to treat patients who are suffering from medical conditions like Ansomia and Parosmia.

 

http://imagineeringinstitute.org/electric-smell-interface/

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